SEO Company Manchester

A Search Engine Optimization campaign can also be inspected by a small business owner to promote the digital footprint of the company’s online website.

The following rationale needs to be kept in mind if SEO is indeed being implemented by a small business owner:

1. Never play around with Black Hat SEO techniques which will result in search engine penalties and blacklisting.
2. Always be on top of things especially when it comes to the SEO campaign. The small business owner should try and get a beginner’s knowledge regarding SEO so that any malpractices by the service provider can be identified by the small business owner.
3. Gaining a basic knowledge about free SEO tools like Google Analytics and Google Search Console. This will enable the small business owner to keep track regarding the success/failure of the SEO campaign.
4. Signing up and creating a Google+ profile for the small business which lends authority to the company website when such social feeds are included as part of the design builds.
5. Implement a SEO strategy which is geared towards multiple search engines like Google, Bing, Yahoo etc. This way if search engine rankings improve on all the platforms, the amount of increase in the number of online visitors will be three fold.
6. Incorporate the use of paid Pay per Click campaigns to complement the organic SEO strategy.
7. Using high quality and frequently updated content will gain favors from both search engine crawlers and human visitors.
8. The content on the website of a small business should be persuasive enough to convince the visitor for closing the deal and completing a purchase. This means that the content should be relevant, informative and engaging for the end user and satisfy his reason for coming online to search for something.
9. Strive to reduce redundancy as much as possible by removing similar content spread out over multiple web pages.
10. Try to reduce the total page count which makes it easier for both search engine crawlers and human visitors to navigate through the website.
11. Stay away from a “Cut, Copy, Paste” approach where content from similar websites are blindly used to build up the content matter in a small business website.
12. Any content uploaded onto a small business website should be linked with a Google+ profile as this lends authenticity and genuineness to all the related matter.
13. Analyze the content for competitor websites and strive to be one step ahead of them so that search engine rankings improve in the long run.
14. Making the content on a small business website user friendly will result in lower bounce rates and lead to people spending more time on the target website (both positive metrics for higher search engine rankings).
15. Healthy use of videos which increase the amount of time an end user spends on a website (provided the content is attention worthy).
16. A picture can be the equivalent of a hundred words and promote continued discussion/online chatter. This will lead to more back links which are SEO friendly.

 

Lyseis Marketing Limited is a leading SEO Company Manchester and can help small, growing businesses to develop their digital profile. Feel free to get in touch with us for a free initial consultation.

 

 

 

Cheap Web Design Manchester

More and more people today are spending an increasing amount of time on mobile devices. These mobile devices include both smart phones and tablets. Fewer people are accessing conventional websites designed for desktop users. More and more companies have adopted a BYOD (Bring Your Own Device to Work) policy where employees are using personal mobile devices to access online content. All these changes, summed up together, bring forth the argument in favor of Responsive Web Design.

A website whose design elements incorporate a Responsive Web Design can be viewed through multiple devices. Depending on the type of device which is used for viewing (be it mobile, desktop or tablet), the layout of the website will change dynamically so that it remains end user friendly in terms of the user interface.

Listed below are some of the main reasons why a website should have a responsive web design structure:

1. Search Engine Rankings: If a website is mobile friendly, this is seen in a positive light by search engine crawlers and gets assigned higher rankings in terms of the ranking algorithm. This will drive up the volume of visitors leading to higher sales figures.
2. Promoting the end user experience: Since there is only one website which is common for all the viewing platforms, it makes it easier for the end user. He/she is able to see the same content using a multitude of devices (where the layout adjusts dynamically) and doesn’t need to restart the search activity from scratch.
3. Leaner Maintenance Structure: It is easier to manage one single website which is leveraging responsive web design rather than maintaining separately 3 different websites, one each for desktop, mobile and tablet. Digital Marketing Campaigns, SEO Campaigns and Report Generation can all be focused on one single primary website.
4. Drive Conversion Rates and Sales Numbers: A website which does not have a responsive web design will deliver a negative impact on the minds of the potential customer because of the user interface. If the potential customer has to scroll multiple times to view the entire webpage content, it is highly unlikely that he/she will be satisfied enough to go in for a firm purchase.
5. Support for blogging and social media feeds. A website which supports these functionalities will benefit from increased online traffic because such mediums are mostly accessed from mobile devices.
6. Lower Bounce Rates: A web site which has a responsive web design is more likely to attract and retain online traffic. This significantly reduces the quantum of bounce rates and promotes higher search engine rankings.
7. Low Load Times: A responsive web design build element will significantly reduce the time taken to load a specific web site thereby retaining those first time visitors who are needed for promoting total web traffic.
8. Easier to adapt to changing market trends: Once a website has been designed for a particular screen size (and is already having a responsive web design), it does not take that much of an extra effort for supporting newer screen sizes for the future.

 

For Cheap Web Design Manchester, one can always get in touch with Lyseis Marketing Limited. Our websites are of a very high quality and incorporate the use of Responsive Web Design as part of the design build.

 

SEO Company Manchester

Search Engine Optimization is the implementation of a set of structured techniques, the end result of which (in the long run) will be higher search engine rankings. Higher rankings from search engines will drive up the quantum of visitor traffic to a target website (possibly leading to higher conversion rates and sales numbers).

There are a number of different search engine optimization techniques available which can be implemented for a clients target website:

1. On-Page Optimization techniques involve direct changes to the design and build structure of the target website. They include changes to the page title, use of Meta tags like Meta description, use of “ALT” tags for images etc.
2. Off-Page Optimization techniques include steps like article submission, blog writing, press release writing, guest blog posting, and social bookmarking etc. all of which involve the usage of the finalized key words designated for that website.

Frequent SEO audits are an integral part of a long term SEO strategy. The purpose of a typical SEO audit is to red flag any issues which may be detrimental towards the achievement of a higher search engine ranking.

One of the major focus points of a SEO Audit is Site Infrastructure.

When it comes to Site Infrastructure, the following elements become very important in terms of a SEO Audit:

1. Page Inclusion Statistics: This metric lists out the total number of web pages being crawled and indexed by a search engine crawler.

If the number of web pages being crawled and indexed is a very low count, then there is an inherent problem which needs to be resolved.

2. txt File: The content within this file indicates to search engine crawlers pertinent sections of a website which should not be crawled and indexed. However in many real world engagements, there have been cases where the robots.txt file was used during the developmental phase of a website (for keeping out the search crawlers) but the file has not been updated at the time of go-live (indicating to search engine crawlers that it is now ok to crawl and index the web pages).

3. Redirect Server Syntax: Search Engine Crawlers need to be provided with correctly coded syntaxes. Examples of these would be a 301 and a 302 redirect.

A 301 is a permanent redirect while a 302 is a temporary redirect which will signal to the search engine crawler that the redirect is short term and that the crawler can visit the web page again.

4. Provision of Sitemaps: The existence of a XML Sitemap makes it very easy for search engine crawlers to locate the main components of a website. As a result, the crawling and indexing process is faster and much more efficient. The provisioning of a HTML sitemap makes it easier for online visitors to coalesce and navigate through multiple web pages.

5. URL Design Structure: A properly formatted URL should ideally contain the keywords and as much descriptive content as possible. Numbers and codes should never form a part of the URL string as this makes it difficult to decipher what the web page is all about (applies to both search engine crawlers and humans).

If you are interested in SEO Company Manchester, please feel free to get in touch with Lyseis Marketing Limited. Our team of SEO experts work with clients in and around the Greater Manchester Area(United Kingdom), to improve the digital footprint of their websites. 

 

 

 

 

 

 

 

 

Cheap Web Design Manchester

A carefully designed website which is informative, relevant and updated frequently will go a long way in improving the target company’s digital footprint.

More and more online visitors will serve to drive up the websites inbound traffic numbers leading to higher conversion rates and sales numbers.

Before approaching a potential client, the agency or the service provider (who will actually develop and design the website) needs to do its homework when it comes to the pricing policy.

The pricing policy to be adopted depends upon the type of “package” selected by the client, details for which are given below:

1. The website to be designed is a simple one. It is mostly informational in nature and has no embedded e-commerce functionality. Such websites normally have the following specifications:
   1. The logo and textual content is provided by the client along with a handful of photos.
   2. The overall website is made up of 4-6 individual web pages, all inter-linked with one another.
   3. There are some Social Media links and feeds as part of the final deliverable. Blogs are also included in some cases and users are often asked to sign up for a corporate newsletter which is e-mailed out to them as per a fixed schedule (highlighting the latest offers, promotions, news etc.). Other relevant must-haves include a calendar, gallery and a rotating slideshow.

 

The ball park cost estimate for such a website would be in the range of USD$7,000-USD$10,000.

 

2. The website is to be designed for a mid-size business entity and will be informational in nature having a focus on the different service/product lines offered by the target company. There is no e-commerce related online shopping cart. Such websites align with the below generic specifications:
   1. Logos, textual content and photos are provided by the client.
   2. The final version of the website consists of 10-20 interlinked web pages.
   3. Social Media links and feeds are custom designed along with blogging functionality. Visitors can also sign up for regular newsletters which are e-mailed out frequently. Other toolsets part of the final deliverable include an online calendar, picture gallery with slideshow functionality.

The costing estimate for such a medium scale website is in the range of USD$11,000-USD$20,000.

 

3. The website is a simple corporate website with built in e-commerce functionality. Such designs have the following specifications:
   1. Client is responsible for providing the logos, textual matter, product descriptions and high quality product still images.
   2. The overall design structure encompasses between 4-6 web pages, all interlinked.
   3. The E-Commerce functionality adds in an online shopping cart numbering between 1-100 selectable items.
   4. Additional functionalities which can be factored in include social media links and feeds, blogs, signup for email newsletters, online selectable calendar, picture gallery and slide shows.

 

The estimated cost of building such a website up from scratch is in the range of USD$8,000-USD$15,000.

 

4. Creation of corporate e-commerce websites which are mid-size in nature. The specifications for such web sites are mentioned below:
   1. The client takes care of the logos, textual content, product descriptions and product images.
   2. Usually consists of between 10-20 interlinked web pages.
   3. A massive online shopping cart portfolio numbering between 100-500 user selectable items.
   4. Built in features like social media links & feeds, blogs, signup for newsletters sent out through email, online selectable calendar, picture gallery with slideshow functionality.

 

The conservative costing estimate for such a diverse website would be in the range of USD$16,000-USD$40,000.

Any client in or around the Greater Manchester Area of the United Kingdom, who is interested in Cheap Web Design Manchester, can reach out to Lyseis Marketing Limited. Our team of experienced & talented professionals will deliver a quality website in the shortest possible lead time and the final deliverable will serve to improve the quantum of customer traffic and augment the clients digital footprint. 

 

 

SEO Company Manchester

Search Engine Optimization refers to the process whereby multiple strategies are implemented in order to improve a websites search engine rankings. A successful SEO campaign will improve the websites S.E.R.P. rankings thereby attracting more inbound web traffic. More visitors to a company’s online website will translate into higher conversions and final sales numbers.

Given below are some “real world” SEO tool tips which will be of great benefit to a SEO “newbie”:

1. Constant monitoring of search engine rankings. It’s impossible to decide if a SEO campaign is successful or not unless the target websites rankings are monitored on a daily basis. This will necessitate any further changes to the overall SEO strategy dynamics depending on whether the ranking has gone down or up.
2. Proper placement of keywords. Once the list of keywords for a target website has been finalized, these have to be used in specific areas of the webpage. Keywords have to be a part of the title, the content, the URL structure and image objects etc. Keyword stuffing should be avoided at all costs in order to avoid any penal outcomes imposed by the search engines.
3. Proper usage of internal links. All the individual web pages which make up the overall website needs to be interlinked with one another. This not only augurs well with the search engine crawlers but also makes it easier for the end user to navigate through the website.
4. Usage of a well structured sitemap. This makes it easier for search engine crawlers to search for and index a specific website.
5. Coinage of a well structured URL. Any codes or numbers should be avoided as it makes it difficult for both the search engine crawler and the end user to know what the target web page is all about. Keywords should ideally be a part of the finalized URL structure.
6. Usage of flash should be avoided at all costs. It is inherently invisible to the search engine crawlers and does little to improve rankings. If flash is used though, appropriate text and navigation options should be placed alongside explaining the overall context.
7. Image descriptions need to be provided. Image names should make use of the relevant keywords. The “ALT” tag should be invoked and used to provide a proper description for every available image and keywords have to form a part of the image description. Proper captioning should also be made use of using appropriate keywords.
8. High quality content material is of paramount importance. The content also needs to be relevant, engaging and updated on a frequent basis. If these steps are followed on a consistent basis, then user retention will be high and search engine crawlers will see all this in a positive light.
9. Social Media Presence: Being active on multiple social media platforms increases a site’s online digital footprint and visibility. Sharing important information on major social media channels like Facebook, Twitter etc. goes a long way in generating much needed back-links.
10. Relationship Building: It is always a good practice to reach out to site administrators of related sites and request for a link with them. If the content is relevant and informative, most site administrators will response positively.

 

If you are looking for a SEO Company Manchester, feel free to reach out to Lyseis Marketing Ltd. The professional team here at Lyseis will draw up a custom SEO solution which will drive up your inbound web traffic levels in no time.

Cheap Web Design Manchester

The global economy is now more digitally wired than ever before. Consumers are spending more of their time online when it comes to making purchases for consumer electronics, fashion and lifestyle products etc. Against this backdrop, it augurs well for a company to have a strong digital footprint, the foundation for which is built through the availability of a well designed website.

A website which is fresh, informative and engaging will attract and retain customer attention thereby leading to higher conversion levels and sales numbers.

Given below are some of the key design elements which need to be kept in mind while creating a Responsive Web Design:

1. Proper Planning Activities: The layout and build of the website should be finalized and signed off as a starting step. The initial design build should be completed off-site and on paper before the actual build is executed online.
2. Usage of Custom Toolsets: Developers should make use of modern software applications like Adobe Edge Reflow. Any Cascading Style Sheets which will be the output from this program can then be reused in a standard code editor like Adobe Dreamweaver etc. for further design improvements.
3. Hierarchical Design Structure: This is where the design build is started taking into account the mobile platform. Once the mobile site is finalized, it is just a matter of scaling up the contents so that they can be accommodated on both tablet and desktop versions.
4. Navigational Structure: The navigational component of the website design is extremely important and should take into account the end user experience. If the navigation flow is indirect or cumbersome to use, there is a high chance that users will exit the website leading to higher “bounce” figures.
5. “Look and Feel” Aspects: Small design elements if not done correctly will go a long way towards disrupting the end user experience. For a mobile site, if the buttons are not large enough, this creates problems for the end user while using his/her fingertips.
6. Using a mix of various software programs: Simple websites can be created by using the standard templates available on WordPress. However, more complicated engagements will require the use of multiple software programs at each level of development and testing.
7. Image Optimization Steps: Images will need to be optimized as part of the responsive web design framework. A properly optimized image object will take up lower bandwidth leading to faster load times. Supported formats include JPEG and GIF amongst many others.
8. Maintenance & Update Issues: If a large team of developers are working on a single website, it pays to include comments as part of the underlying code structure. This makes it clear and lucid for all parties involved. A list of project related deliverables should also be finalized so that these are ready at the time of project closure.
9. Incorporate the usage of Google Design Standards wherever possible. This will mean that the final iteration of the website is both SEO friendly and promotes a positive end user experience.

 

Clients interested in Cheap Web Design Manchester can always reach out to the team at Lyseis Marketing Ltd. for an initial consultation. A custom campaign will then be created which will take into account all the client requirements culminating in the creation of a high quality and engaging website.