Product Photography has become a very popular digital marketing channel over the last couple of years. The widespread proliferation of the World Wide Web or Internet has meant that more and more people are spending their time online. Corporate entities have taken notice of this growing trend and are now advertising their wares (be it goods or services) over the internet.
A successful product photography session will yield high quality still images which can be posted on a company’s website for attracting potential customers and persuading them to go in for a final purchase.
The following “unique” tips should be followed to differentiate oneself from other competitors and really stand out in a “crowd”:
- Innovative display structures like the “hanging” of the target product: Where possible, unique viewing angles should be created for displaying the target product. This can be achieved by using additional “props” for hanging the product and augmenting the attractiveness of the entire setup.
- Most product photographers like to play it safe and the normal viewpoint for the shot is from a standard eyesight level. However, if the intention is to capture customer attention, then the photographer needs to think out of the box and capture the shot from odd angles (without distorting the product display).
- Inclusion of high quality “macros”. A successful product photography shoot should always include a collection of “Macro” shots where the light quality is excellent and even the minutest of details are visible to the viewer.
- Most product photography shoots will feature the target product in an everyday setting. Taking the example of a watch, a normal product photography shoot will feature this watch on the wrist of a person. A unique shoot on the other hand will involve the creation of a set which is completely different from this and if successful, will attract and retain customer attention.
- Usage of modern toolsets for enhanced graphical designs. Software kits like Photoshop & Corel Draw can be used to manipulate existing visuals from a product photography shoot to create engaging and out of this world visuals (which are bound to attract viewer attention).
- Creating a background image which is out of the box. This will not only attract viewer attention but in many cases, improves the visual appeal of the target product as against using a plain white background.
- Making use of a reflective surface adds a lot of dimension to the visual appeal of the target product. A number of natural props can be used like mirrors, water and lighting.
- Usage of “Out of the Box” Props: These items can be used as stands for the target product. Depending on the product context, the photographer can use boxes, a human hand etc.
- Adding the “Human” touch to a product photography shoot can make all the difference between a final sale or a lost customer. Potential customers are often swayed by quirky statements and images involving human interaction with the target product.
If you are on the lookout for Product Photography Manchester, feel free to connect with Lyseis Marketing Limited for firming up your next campaign shoot. We also offer custom event and location photography services.
Lyseis Marketing Ltd. 