The Best way to utilize web 2.0 for SEO

Introduction

With the tremendous change in World Wide Web Technology everybody wants to have a website that showcases his business services and products effectively to improve the collaboration with clients. To improve the functionality of web design web 1.0 was introduced whose main aim was to enhance creativity and share information securely.  Web 1.0 provides network as a platform which allowed users to run web applications and retrieve information online.  Now, the concept of traditional web site designing has been changed .With the introduction of web 2.0 there was transition of static html to dynamic html website which were responsive also. Basically web 2.0 is a new version or second generation of website design and development. Most of the technologies used in delivering web 2.0 are rich Web technologies, such as Adobe Flash, Ajax, RSS, and Microsoft Silverlight.

Most of the people who are doing SEO are unaware of the benefits of web 2.0. Web 2.0  not only give you a  dynamic website but it is also very helpful  in making back links for SEO and helps in driving traffic to the website. Popular web 2.0 websites are having high PR.  If you make a new website using their platform will definitely pass some link juice to your website. The best practice is to post high quality and unique content in your  web pages , once you have done that it is prettier much easy to get your rank website higher  with one good back link only.  All the web 2.0 sites will get you good quality back links for you site and aids in promoting your products and services.

Below are some Advantages which you should probably know before making your profile:

• Give do follow links
• Helps in indexing site to Google
• Improved ranking of keywords
• Offers free space for posting content
• Information can be shared easily with large number of users.
• Return on investment is higher as once your keyword is ranked it will get lot of traffic.
• Increased visibility and accessibility leads to higher sales for your business.

 

Here I am listing some popular and high PR web 2.0 sites in which you can make your profile.

1. WordPress.com
2. Blogspot.com
3. Livejournal.com
4. Tumblr.com
5. Storify.com
6. Wix.com
7. Myspace.com
8. Weebly.com
9. Webs.com
10. Typepad.com

There are some Factors which you need to consider before making website. Just copy and pasting some content and images won’t help your site to allure users. You have to make sure that your content is optimized.

• Post original and unique content.
• Use HD images to display your products. Stuff Keyword in ALT Attribute of image.
• Select relevant theme that matches you niche.
• Share your sites on social media platform to get more audience.
• Don’t overcrowd your site with more animation and flash.

With the advent of web 2.0 sites websites have become dynamic and provides an interactive web interface.  Undoubtedly, using web 2.0 sites right way helps to boost traffic on your website. If you don’t see instant results, have patience and keep building the back links and you will indubitably see a result.

Lyseis Marketing Limited is leading SEO Company in Manchester which provides best SEO Services to companies to boost their traffic and rank higher them on SERP’s.

Kickoff your blog with these simple tips

In this technical Era everyone is connected to each other through a medium so strong and the medium is been termed by our society as “Internet”. Blogging is the best platform where you can share your thoughts and discuss openly about them. You not only get to share your thoughts and passions but also get a chance to engage with different people around the globe.  Few years back blogging was just a hobby done by the people who were willing to post about their lives. But now internet has become one of the most powerful platform through which people can raise their voice against the positive & Negative things prevailing in society. By their writings they can arouse masses. There are people who write to convey important news that relate to any topic, technical information, global happenings, writing tips or any particular genre in whole. Here we will look how blogging can affect your business and its importance in SEO.

Benefits of Blogging in SEO

1. Helps in Establishing Your Business: If you want to start a new business blogging has an efficacy to build a trust with your existing and even potential customers by providing them with valuable and high quality content through your blog posts. If you own a small business you can increase your brand visibility and compete with larger companies.
2. Drive Traffic to your Website: Once you starting posting quality content on your website you can attract lot of people to your website as well. It is free marketing tool as people will share, repost, tweet your post with others and hence it will increase the credibility and more people would like to connect with you.
3. Worried about leads? : Once the traffic has been upsurge you have an opportunity to convert the readers into leads and eventually into the customers. Try to allure your regular visitors with various tempting offers that they do not resist to visit your website often and buy your products.
4. Improved SEO: Search engines always try to deliver high quality content to the visitors. When you are regularly posting the content on your blog the Search engines will definitely take this into account and will make your website appear higher in SERP’s.

How can you write effective Blog

Now you are acquainted with benefits of blogging, it is essential that your posts are written effectively to attract the visitors. We will provide you some basic tips that you must consider before writing a blog:

1. Title: Title is the most crucial part of your blog. It has the tendency to bring your readers in. Keep your title informative and simple that usually people search for. You can also add your focus keyword in the title.
2. Body: Write in short paragraphs. Start with the introduction of the topic and explain what your post will contain. Include bullets or sub headings as people will love to read short and simple lines. Quote your important text to catch attention of a reader.
3. Images: Use relevant and high quality images to describe your blog. Give a title or a caption to the image. For better Search ranking use alt tag in your images, it is better including your keyword in it.
4. Personal Experience: Share your personal story or experiences as readers will engage personally into your blog and will increase the authority of your blog. You can even ask for the suggestions and reader will surely connect to you.
5. Content: The content should be relevant to the title. You should write at least 400-500 words so that that reader gets a fair idea of what you want to convey.

Do and Don’ts

1. Post consistently, around 2-3 posts per week is enough to share your ideas.
2. Keep language simple, avoid complicated words otherwise people will look more into dictionary rather than to your blog.
3. Share your post on Social media to capture more readers. Even allow readers to share the post by adding social media buttons on your blog.
4. Allow readers to leave comments easily with a commenting feature so that they can also share their view or ideas about the topic.
5. End with a strong conclusion. Just brief the main points about your article.
6. Make your post well- formatted, with proper alignment and line spacing.

 

So, embark your journey to blogging world by following our simple guidelines and productively build your business.