SEO Company Manchester

A Search Engine Optimization campaign can also be inspected by a small business owner to promote the digital footprint of the company’s online website.

The following rationale needs to be kept in mind if SEO is indeed being implemented by a small business owner:

1. Never play around with Black Hat SEO techniques which will result in search engine penalties and blacklisting.
2. Always be on top of things especially when it comes to the SEO campaign. The small business owner should try and get a beginner’s knowledge regarding SEO so that any malpractices by the service provider can be identified by the small business owner.
3. Gaining a basic knowledge about free SEO tools like Google Analytics and Google Search Console. This will enable the small business owner to keep track regarding the success/failure of the SEO campaign.
4. Signing up and creating a Google+ profile for the small business which lends authority to the company website when such social feeds are included as part of the design builds.
5. Implement a SEO strategy which is geared towards multiple search engines like Google, Bing, Yahoo etc. This way if search engine rankings improve on all the platforms, the amount of increase in the number of online visitors will be three fold.
6. Incorporate the use of paid Pay per Click campaigns to complement the organic SEO strategy.
7. Using high quality and frequently updated content will gain favors from both search engine crawlers and human visitors.
8. The content on the website of a small business should be persuasive enough to convince the visitor for closing the deal and completing a purchase. This means that the content should be relevant, informative and engaging for the end user and satisfy his reason for coming online to search for something.
9. Strive to reduce redundancy as much as possible by removing similar content spread out over multiple web pages.
10. Try to reduce the total page count which makes it easier for both search engine crawlers and human visitors to navigate through the website.
11. Stay away from a “Cut, Copy, Paste” approach where content from similar websites are blindly used to build up the content matter in a small business website.
12. Any content uploaded onto a small business website should be linked with a Google+ profile as this lends authenticity and genuineness to all the related matter.
13. Analyze the content for competitor websites and strive to be one step ahead of them so that search engine rankings improve in the long run.
14. Making the content on a small business website user friendly will result in lower bounce rates and lead to people spending more time on the target website (both positive metrics for higher search engine rankings).
15. Healthy use of videos which increase the amount of time an end user spends on a website (provided the content is attention worthy).
16. A picture can be the equivalent of a hundred words and promote continued discussion/online chatter. This will lead to more back links which are SEO friendly.

 

Lyseis Marketing Limited is a leading SEO Company Manchester and can help small, growing businesses to develop their digital profile. Feel free to get in touch with us for a free initial consultation.