SEO Company Manchester

A Search Engine Optimization campaign can also be inspected by a small business owner to promote the digital footprint of the company’s online website.

The following rationale needs to be kept in mind if SEO is indeed being implemented by a small business owner:

1. Never play around with Black Hat SEO techniques which will result in search engine penalties and blacklisting.
2. Always be on top of things especially when it comes to the SEO campaign. The small business owner should try and get a beginner’s knowledge regarding SEO so that any malpractices by the service provider can be identified by the small business owner.
3. Gaining a basic knowledge about free SEO tools like Google Analytics and Google Search Console. This will enable the small business owner to keep track regarding the success/failure of the SEO campaign.
4. Signing up and creating a Google+ profile for the small business which lends authority to the company website when such social feeds are included as part of the design builds.
5. Implement a SEO strategy which is geared towards multiple search engines like Google, Bing, Yahoo etc. This way if search engine rankings improve on all the platforms, the amount of increase in the number of online visitors will be three fold.
6. Incorporate the use of paid Pay per Click campaigns to complement the organic SEO strategy.
7. Using high quality and frequently updated content will gain favors from both search engine crawlers and human visitors.
8. The content on the website of a small business should be persuasive enough to convince the visitor for closing the deal and completing a purchase. This means that the content should be relevant, informative and engaging for the end user and satisfy his reason for coming online to search for something.
9. Strive to reduce redundancy as much as possible by removing similar content spread out over multiple web pages.
10. Try to reduce the total page count which makes it easier for both search engine crawlers and human visitors to navigate through the website.
11. Stay away from a “Cut, Copy, Paste” approach where content from similar websites are blindly used to build up the content matter in a small business website.
12. Any content uploaded onto a small business website should be linked with a Google+ profile as this lends authenticity and genuineness to all the related matter.
13. Analyze the content for competitor websites and strive to be one step ahead of them so that search engine rankings improve in the long run.
14. Making the content on a small business website user friendly will result in lower bounce rates and lead to people spending more time on the target website (both positive metrics for higher search engine rankings).
15. Healthy use of videos which increase the amount of time an end user spends on a website (provided the content is attention worthy).
16. A picture can be the equivalent of a hundred words and promote continued discussion/online chatter. This will lead to more back links which are SEO friendly.

 

Lyseis Marketing Limited is a leading SEO Company Manchester and can help small, growing businesses to develop their digital profile. Feel free to get in touch with us for a free initial consultation.

 

 

 

SEO Company Manchester

Search Engine Optimization is the implementation of a set of structured techniques, the end result of which (in the long run) will be higher search engine rankings. Higher rankings from search engines will drive up the quantum of visitor traffic to a target website (possibly leading to higher conversion rates and sales numbers).

There are a number of different search engine optimization techniques available which can be implemented for a clients target website:

1. On-Page Optimization techniques involve direct changes to the design and build structure of the target website. They include changes to the page title, use of Meta tags like Meta description, use of “ALT” tags for images etc.
2. Off-Page Optimization techniques include steps like article submission, blog writing, press release writing, guest blog posting, and social bookmarking etc. all of which involve the usage of the finalized key words designated for that website.

Frequent SEO audits are an integral part of a long term SEO strategy. The purpose of a typical SEO audit is to red flag any issues which may be detrimental towards the achievement of a higher search engine ranking.

One of the major focus points of a SEO Audit is Site Infrastructure.

When it comes to Site Infrastructure, the following elements become very important in terms of a SEO Audit:

1. Page Inclusion Statistics: This metric lists out the total number of web pages being crawled and indexed by a search engine crawler.

If the number of web pages being crawled and indexed is a very low count, then there is an inherent problem which needs to be resolved.

2. txt File: The content within this file indicates to search engine crawlers pertinent sections of a website which should not be crawled and indexed. However in many real world engagements, there have been cases where the robots.txt file was used during the developmental phase of a website (for keeping out the search crawlers) but the file has not been updated at the time of go-live (indicating to search engine crawlers that it is now ok to crawl and index the web pages).

3. Redirect Server Syntax: Search Engine Crawlers need to be provided with correctly coded syntaxes. Examples of these would be a 301 and a 302 redirect.

A 301 is a permanent redirect while a 302 is a temporary redirect which will signal to the search engine crawler that the redirect is short term and that the crawler can visit the web page again.

4. Provision of Sitemaps: The existence of a XML Sitemap makes it very easy for search engine crawlers to locate the main components of a website. As a result, the crawling and indexing process is faster and much more efficient. The provisioning of a HTML sitemap makes it easier for online visitors to coalesce and navigate through multiple web pages.

5. URL Design Structure: A properly formatted URL should ideally contain the keywords and as much descriptive content as possible. Numbers and codes should never form a part of the URL string as this makes it difficult to decipher what the web page is all about (applies to both search engine crawlers and humans).

If you are interested in SEO Company Manchester, please feel free to get in touch with Lyseis Marketing Limited. Our team of SEO experts work with clients in and around the Greater Manchester Area(United Kingdom), to improve the digital footprint of their websites. 

 

 

 

 

 

 

 

 

SEO Company Manchester

Search Engine Optimization refers to the process whereby multiple strategies are implemented in order to improve a websites search engine rankings. A successful SEO campaign will improve the websites S.E.R.P. rankings thereby attracting more inbound web traffic. More visitors to a company’s online website will translate into higher conversions and final sales numbers.

Given below are some “real world” SEO tool tips which will be of great benefit to a SEO “newbie”:

1. Constant monitoring of search engine rankings. It’s impossible to decide if a SEO campaign is successful or not unless the target websites rankings are monitored on a daily basis. This will necessitate any further changes to the overall SEO strategy dynamics depending on whether the ranking has gone down or up.
2. Proper placement of keywords. Once the list of keywords for a target website has been finalized, these have to be used in specific areas of the webpage. Keywords have to be a part of the title, the content, the URL structure and image objects etc. Keyword stuffing should be avoided at all costs in order to avoid any penal outcomes imposed by the search engines.
3. Proper usage of internal links. All the individual web pages which make up the overall website needs to be interlinked with one another. This not only augurs well with the search engine crawlers but also makes it easier for the end user to navigate through the website.
4. Usage of a well structured sitemap. This makes it easier for search engine crawlers to search for and index a specific website.
5. Coinage of a well structured URL. Any codes or numbers should be avoided as it makes it difficult for both the search engine crawler and the end user to know what the target web page is all about. Keywords should ideally be a part of the finalized URL structure.
6. Usage of flash should be avoided at all costs. It is inherently invisible to the search engine crawlers and does little to improve rankings. If flash is used though, appropriate text and navigation options should be placed alongside explaining the overall context.
7. Image descriptions need to be provided. Image names should make use of the relevant keywords. The “ALT” tag should be invoked and used to provide a proper description for every available image and keywords have to form a part of the image description. Proper captioning should also be made use of using appropriate keywords.
8. High quality content material is of paramount importance. The content also needs to be relevant, engaging and updated on a frequent basis. If these steps are followed on a consistent basis, then user retention will be high and search engine crawlers will see all this in a positive light.
9. Social Media Presence: Being active on multiple social media platforms increases a site’s online digital footprint and visibility. Sharing important information on major social media channels like Facebook, Twitter etc. goes a long way in generating much needed back-links.
10. Relationship Building: It is always a good practice to reach out to site administrators of related sites and request for a link with them. If the content is relevant and informative, most site administrators will response positively.

 

If you are looking for a SEO Company Manchester, feel free to reach out to Lyseis Marketing Ltd. The professional team here at Lyseis will draw up a custom SEO solution which will drive up your inbound web traffic levels in no time.

9 Reasons for implementing SEO

Search Engine Optimization is a tailored business strategy which includes a defined set of activities the ultimate aim of which is to increase visitor traffic to a specific website, achieved to a large extent by obtaining a higher ranking on a Search Engine Results Page (SERP) like Google, Yahoo, Bing etc.

Over the last decade or so, with the advent of e-commerce platforms coupled with high speed internet and more robust digital connections, people are surfing the World Wide Web like never before. Nowadays, it is more common for children to enter search queries in Google for finding answers to a specific question in place of just asking their own parents. Adults are also not far behind. In place of driving to a specific location for purchasing a product, consumers are more adept at placing an online order and waiting for a “home delivery” of the same.

Apart from generating a large wave of user traffic to a website which is correctly optimized for Search Engines, there are other ancillary benefits of implementing SEO as a strategic business tool:

1. Correct optimization techniques for a website means better rankings and improved user satisfaction. A user experience which is satisfactory directly translates to a higher ranking factor. The different criterion includes a design which is both desktop/mobile friendly, fresh content and low load times. Improved user experience means a higher conversion rate and generation of brand loyalty.
2. Properly implemented SEO techniques drive improved customer traffic to a specific website. This is all the more important in the backdrop of recent research studies which show that “Organic”(Unpaid) searches account for more than 64% of all visits to a specific website.
3. Higher conversion rates for leads generated by SEO. In the real world, it makes more sense for a person to purchase a product/service from a business which he/she found out through properly implemented SEO techniques by the business in question.
4. Local search listings lead to multiple visits and follow on sales. Local businesses are now optimizing their websites for local search visibility. This way possible consumers in the neighborhood can identify pertinent locations, hours and directions. The end result may be a physical visit and all other factors being in the favor of the proprietor, a sales deal will be closed.
5. Marketing personnel in companies who have a solid digital marketing strategy have acknowledged that proper SEO techniques leads to more than 66% of their digital marketing efforts being successful in the long run.
6. Ranking higher on the SERP’s (delivered through proper SEO techniques) can lead to enhanced brand loyalty and credibility where consumers are more ready to accept your product/service offering.
7. Proper SEO-optimization at the foundational level may allow the implementer to take a less hands-on strategy in comparison to other marketing efforts like social media and email marketing which involves some degree of continual effort.
8. Improper SEO techniques which do not place the target business in the 1^st page of a SERP indirectly means lost customer leads and sales options. About 71% of clicks by customers happen on the 1^st page itself and if a business is not on the same, it doesn’t augur well for the business in hand.
9. According to recent studies, 81% of consumers research about their possible purchase options online before making an actual purchase. Having a proper SEO approach means consumers are more easily able to find out the products which they want (and businesses which provide them).

 

 

 

 

 

The Best way to utilize web 2.0 for SEO

Introduction

With the tremendous change in World Wide Web Technology everybody wants to have a website that showcases his business services and products effectively to improve the collaboration with clients. To improve the functionality of web design web 1.0 was introduced whose main aim was to enhance creativity and share information securely.  Web 1.0 provides network as a platform which allowed users to run web applications and retrieve information online.  Now, the concept of traditional web site designing has been changed .With the introduction of web 2.0 there was transition of static html to dynamic html website which were responsive also. Basically web 2.0 is a new version or second generation of website design and development. Most of the technologies used in delivering web 2.0 are rich Web technologies, such as Adobe Flash, Ajax, RSS, and Microsoft Silverlight.

Most of the people who are doing SEO are unaware of the benefits of web 2.0. Web 2.0  not only give you a  dynamic website but it is also very helpful  in making back links for SEO and helps in driving traffic to the website. Popular web 2.0 websites are having high PR.  If you make a new website using their platform will definitely pass some link juice to your website. The best practice is to post high quality and unique content in your  web pages , once you have done that it is prettier much easy to get your rank website higher  with one good back link only.  All the web 2.0 sites will get you good quality back links for you site and aids in promoting your products and services.

Below are some Advantages which you should probably know before making your profile:

• Give do follow links
• Helps in indexing site to Google
• Improved ranking of keywords
• Offers free space for posting content
• Information can be shared easily with large number of users.
• Return on investment is higher as once your keyword is ranked it will get lot of traffic.
• Increased visibility and accessibility leads to higher sales for your business.

 

Here I am listing some popular and high PR web 2.0 sites in which you can make your profile.

1. WordPress.com
2. Blogspot.com
3. Livejournal.com
4. Tumblr.com
5. Storify.com
6. Wix.com
7. Myspace.com
8. Weebly.com
9. Webs.com
10. Typepad.com

There are some Factors which you need to consider before making website. Just copy and pasting some content and images won’t help your site to allure users. You have to make sure that your content is optimized.

• Post original and unique content.
• Use HD images to display your products. Stuff Keyword in ALT Attribute of image.
• Select relevant theme that matches you niche.
• Share your sites on social media platform to get more audience.
• Don’t overcrowd your site with more animation and flash.

With the advent of web 2.0 sites websites have become dynamic and provides an interactive web interface.  Undoubtedly, using web 2.0 sites right way helps to boost traffic on your website. If you don’t see instant results, have patience and keep building the back links and you will indubitably see a result.

Lyseis Marketing Limited is leading SEO Company in Manchester which provides best SEO Services to companies to boost their traffic and rank higher them on SERP’s.

Kickoff your blog with these simple tips

In this technical Era everyone is connected to each other through a medium so strong and the medium is been termed by our society as “Internet”. Blogging is the best platform where you can share your thoughts and discuss openly about them. You not only get to share your thoughts and passions but also get a chance to engage with different people around the globe.  Few years back blogging was just a hobby done by the people who were willing to post about their lives. But now internet has become one of the most powerful platform through which people can raise their voice against the positive & Negative things prevailing in society. By their writings they can arouse masses. There are people who write to convey important news that relate to any topic, technical information, global happenings, writing tips or any particular genre in whole. Here we will look how blogging can affect your business and its importance in SEO.

Benefits of Blogging in SEO

1. Helps in Establishing Your Business: If you want to start a new business blogging has an efficacy to build a trust with your existing and even potential customers by providing them with valuable and high quality content through your blog posts. If you own a small business you can increase your brand visibility and compete with larger companies.
2. Drive Traffic to your Website: Once you starting posting quality content on your website you can attract lot of people to your website as well. It is free marketing tool as people will share, repost, tweet your post with others and hence it will increase the credibility and more people would like to connect with you.
3. Worried about leads? : Once the traffic has been upsurge you have an opportunity to convert the readers into leads and eventually into the customers. Try to allure your regular visitors with various tempting offers that they do not resist to visit your website often and buy your products.
4. Improved SEO: Search engines always try to deliver high quality content to the visitors. When you are regularly posting the content on your blog the Search engines will definitely take this into account and will make your website appear higher in SERP’s.

How can you write effective Blog

Now you are acquainted with benefits of blogging, it is essential that your posts are written effectively to attract the visitors. We will provide you some basic tips that you must consider before writing a blog:

1. Title: Title is the most crucial part of your blog. It has the tendency to bring your readers in. Keep your title informative and simple that usually people search for. You can also add your focus keyword in the title.
2. Body: Write in short paragraphs. Start with the introduction of the topic and explain what your post will contain. Include bullets or sub headings as people will love to read short and simple lines. Quote your important text to catch attention of a reader.
3. Images: Use relevant and high quality images to describe your blog. Give a title or a caption to the image. For better Search ranking use alt tag in your images, it is better including your keyword in it.
4. Personal Experience: Share your personal story or experiences as readers will engage personally into your blog and will increase the authority of your blog. You can even ask for the suggestions and reader will surely connect to you.
5. Content: The content should be relevant to the title. You should write at least 400-500 words so that that reader gets a fair idea of what you want to convey.

Do and Don’ts

1. Post consistently, around 2-3 posts per week is enough to share your ideas.
2. Keep language simple, avoid complicated words otherwise people will look more into dictionary rather than to your blog.
3. Share your post on Social media to capture more readers. Even allow readers to share the post by adding social media buttons on your blog.
4. Allow readers to leave comments easily with a commenting feature so that they can also share their view or ideas about the topic.
5. End with a strong conclusion. Just brief the main points about your article.
6. Make your post well- formatted, with proper alignment and line spacing.

 

So, embark your journey to blogging world by following our simple guidelines and productively build your business.

Rich Cards: Changing face of SEO

Google has recently added the upgraded version of “rich snippets” to “rich cards” in Webmaster. It is actually enhanced visual design of rich snippets to attract more attention from searchers.  Rich cards uses the same type of schema markup as rich snippets but the difference being is that they will show up in organic searches in mobile view.

Google has added four options recipes, events, products, reviews but only two of them “recipes and movies” are currently available and others are for testing. It’s unknown whether or not they will be available for other products and services in the future. Google has already announced that it’s looking into the possibility of making rich cards accessible to other types of publishers. It’s just a matter of time before that happens.

What are rich cards?

The results on Google have changed significantly from standard results to rich snippets and now to rich cards.  Standard results were the text that showed up in the result pages, where as the rich snippets consists of some additional information like review, featured image, price etc, whereas the rich cards have evolved for an enhanced visual design for organic mobile search results.

Standard results

 

Rich Snippets Results

 

Rich Cards Result

 

How to implement Rich Cards?

Google has made implementation of Rich cards very simple. Although is only available for movies and recipes but soon Google will make possible for you to use for products and events also.  You can find rich cards option under Search Appearance.

Rich cards use JSON-LD  method of encoding Linked Data using JSON. Basically, it enables you to offer Google additional data that can be used for rich snippets and card on Google’s result pages. You can modify the coding according to your requirements.

After you have completed the editing you can see the preview and publish it.

How they will affect ranking?

The evolution of rich cards in SEO has transformed the search experience by primarily focusing on the images and little text to give richer mobile user experience. As we know that schema markup has high impact on CTR.  Google also show rich answers for most of the queries. Users also give importance to images rather than plain text and will definitely click them.  If you are using rich card or snippets your searches will dramatically change in SERP’s because implementing rich cards have high potential of making your keyword visible.  It does not mean that if you don’t use them Google will penalize you, but sooner you start using them the better results you will have.