Cheap Web Design Manchester

More and more people today are spending an increasing amount of time on mobile devices. These mobile devices include both smart phones and tablets. Fewer people are accessing conventional websites designed for desktop users. More and more companies have adopted a BYOD (Bring Your Own Device to Work) policy where employees are using personal mobile devices to access online content. All these changes, summed up together, bring forth the argument in favor of Responsive Web Design.

A website whose design elements incorporate a Responsive Web Design can be viewed through multiple devices. Depending on the type of device which is used for viewing (be it mobile, desktop or tablet), the layout of the website will change dynamically so that it remains end user friendly in terms of the user interface.

Listed below are some of the main reasons why a website should have a responsive web design structure:

1. Search Engine Rankings: If a website is mobile friendly, this is seen in a positive light by search engine crawlers and gets assigned higher rankings in terms of the ranking algorithm. This will drive up the volume of visitors leading to higher sales figures.
2. Promoting the end user experience: Since there is only one website which is common for all the viewing platforms, it makes it easier for the end user. He/she is able to see the same content using a multitude of devices (where the layout adjusts dynamically) and doesn’t need to restart the search activity from scratch.
3. Leaner Maintenance Structure: It is easier to manage one single website which is leveraging responsive web design rather than maintaining separately 3 different websites, one each for desktop, mobile and tablet. Digital Marketing Campaigns, SEO Campaigns and Report Generation can all be focused on one single primary website.
4. Drive Conversion Rates and Sales Numbers: A website which does not have a responsive web design will deliver a negative impact on the minds of the potential customer because of the user interface. If the potential customer has to scroll multiple times to view the entire webpage content, it is highly unlikely that he/she will be satisfied enough to go in for a firm purchase.
5. Support for blogging and social media feeds. A website which supports these functionalities will benefit from increased online traffic because such mediums are mostly accessed from mobile devices.
6. Lower Bounce Rates: A web site which has a responsive web design is more likely to attract and retain online traffic. This significantly reduces the quantum of bounce rates and promotes higher search engine rankings.
7. Low Load Times: A responsive web design build element will significantly reduce the time taken to load a specific web site thereby retaining those first time visitors who are needed for promoting total web traffic.
8. Easier to adapt to changing market trends: Once a website has been designed for a particular screen size (and is already having a responsive web design), it does not take that much of an extra effort for supporting newer screen sizes for the future.

 

For Cheap Web Design Manchester, one can always get in touch with Lyseis Marketing Limited. Our websites are of a very high quality and incorporate the use of Responsive Web Design as part of the design build.

 

Cheap Web Design Manchester

A carefully designed website which is informative, relevant and updated frequently will go a long way in improving the target company’s digital footprint.

More and more online visitors will serve to drive up the websites inbound traffic numbers leading to higher conversion rates and sales numbers.

Before approaching a potential client, the agency or the service provider (who will actually develop and design the website) needs to do its homework when it comes to the pricing policy.

The pricing policy to be adopted depends upon the type of “package” selected by the client, details for which are given below:

1. The website to be designed is a simple one. It is mostly informational in nature and has no embedded e-commerce functionality. Such websites normally have the following specifications:
   1. The logo and textual content is provided by the client along with a handful of photos.
   2. The overall website is made up of 4-6 individual web pages, all inter-linked with one another.
   3. There are some Social Media links and feeds as part of the final deliverable. Blogs are also included in some cases and users are often asked to sign up for a corporate newsletter which is e-mailed out to them as per a fixed schedule (highlighting the latest offers, promotions, news etc.). Other relevant must-haves include a calendar, gallery and a rotating slideshow.

 

The ball park cost estimate for such a website would be in the range of USD$7,000-USD$10,000.

 

2. The website is to be designed for a mid-size business entity and will be informational in nature having a focus on the different service/product lines offered by the target company. There is no e-commerce related online shopping cart. Such websites align with the below generic specifications:
   1. Logos, textual content and photos are provided by the client.
   2. The final version of the website consists of 10-20 interlinked web pages.
   3. Social Media links and feeds are custom designed along with blogging functionality. Visitors can also sign up for regular newsletters which are e-mailed out frequently. Other toolsets part of the final deliverable include an online calendar, picture gallery with slideshow functionality.

The costing estimate for such a medium scale website is in the range of USD$11,000-USD$20,000.

 

3. The website is a simple corporate website with built in e-commerce functionality. Such designs have the following specifications:
   1. Client is responsible for providing the logos, textual matter, product descriptions and high quality product still images.
   2. The overall design structure encompasses between 4-6 web pages, all interlinked.
   3. The E-Commerce functionality adds in an online shopping cart numbering between 1-100 selectable items.
   4. Additional functionalities which can be factored in include social media links and feeds, blogs, signup for email newsletters, online selectable calendar, picture gallery and slide shows.

 

The estimated cost of building such a website up from scratch is in the range of USD$8,000-USD$15,000.

 

4. Creation of corporate e-commerce websites which are mid-size in nature. The specifications for such web sites are mentioned below:
   1. The client takes care of the logos, textual content, product descriptions and product images.
   2. Usually consists of between 10-20 interlinked web pages.
   3. A massive online shopping cart portfolio numbering between 100-500 user selectable items.
   4. Built in features like social media links & feeds, blogs, signup for newsletters sent out through email, online selectable calendar, picture gallery with slideshow functionality.

 

The conservative costing estimate for such a diverse website would be in the range of USD$16,000-USD$40,000.

Any client in or around the Greater Manchester Area of the United Kingdom, who is interested in Cheap Web Design Manchester, can reach out to Lyseis Marketing Limited. Our team of experienced & talented professionals will deliver a quality website in the shortest possible lead time and the final deliverable will serve to improve the quantum of customer traffic and augment the clients digital footprint. 

 

 

Cheap Web Design Manchester

The global economy is now more digitally wired than ever before. Consumers are spending more of their time online when it comes to making purchases for consumer electronics, fashion and lifestyle products etc. Against this backdrop, it augurs well for a company to have a strong digital footprint, the foundation for which is built through the availability of a well designed website.

A website which is fresh, informative and engaging will attract and retain customer attention thereby leading to higher conversion levels and sales numbers.

Given below are some of the key design elements which need to be kept in mind while creating a Responsive Web Design:

1. Proper Planning Activities: The layout and build of the website should be finalized and signed off as a starting step. The initial design build should be completed off-site and on paper before the actual build is executed online.
2. Usage of Custom Toolsets: Developers should make use of modern software applications like Adobe Edge Reflow. Any Cascading Style Sheets which will be the output from this program can then be reused in a standard code editor like Adobe Dreamweaver etc. for further design improvements.
3. Hierarchical Design Structure: This is where the design build is started taking into account the mobile platform. Once the mobile site is finalized, it is just a matter of scaling up the contents so that they can be accommodated on both tablet and desktop versions.
4. Navigational Structure: The navigational component of the website design is extremely important and should take into account the end user experience. If the navigation flow is indirect or cumbersome to use, there is a high chance that users will exit the website leading to higher “bounce” figures.
5. “Look and Feel” Aspects: Small design elements if not done correctly will go a long way towards disrupting the end user experience. For a mobile site, if the buttons are not large enough, this creates problems for the end user while using his/her fingertips.
6. Using a mix of various software programs: Simple websites can be created by using the standard templates available on WordPress. However, more complicated engagements will require the use of multiple software programs at each level of development and testing.
7. Image Optimization Steps: Images will need to be optimized as part of the responsive web design framework. A properly optimized image object will take up lower bandwidth leading to faster load times. Supported formats include JPEG and GIF amongst many others.
8. Maintenance & Update Issues: If a large team of developers are working on a single website, it pays to include comments as part of the underlying code structure. This makes it clear and lucid for all parties involved. A list of project related deliverables should also be finalized so that these are ready at the time of project closure.
9. Incorporate the usage of Google Design Standards wherever possible. This will mean that the final iteration of the website is both SEO friendly and promotes a positive end user experience.

 

Clients interested in Cheap Web Design Manchester can always reach out to the team at Lyseis Marketing Ltd. for an initial consultation. A custom campaign will then be created which will take into account all the client requirements culminating in the creation of a high quality and engaging website.

9 Reasons for implementing SEO

Search Engine Optimization is a tailored business strategy which includes a defined set of activities the ultimate aim of which is to increase visitor traffic to a specific website, achieved to a large extent by obtaining a higher ranking on a Search Engine Results Page (SERP) like Google, Yahoo, Bing etc.

Over the last decade or so, with the advent of e-commerce platforms coupled with high speed internet and more robust digital connections, people are surfing the World Wide Web like never before. Nowadays, it is more common for children to enter search queries in Google for finding answers to a specific question in place of just asking their own parents. Adults are also not far behind. In place of driving to a specific location for purchasing a product, consumers are more adept at placing an online order and waiting for a “home delivery” of the same.

Apart from generating a large wave of user traffic to a website which is correctly optimized for Search Engines, there are other ancillary benefits of implementing SEO as a strategic business tool:

1. Correct optimization techniques for a website means better rankings and improved user satisfaction. A user experience which is satisfactory directly translates to a higher ranking factor. The different criterion includes a design which is both desktop/mobile friendly, fresh content and low load times. Improved user experience means a higher conversion rate and generation of brand loyalty.
2. Properly implemented SEO techniques drive improved customer traffic to a specific website. This is all the more important in the backdrop of recent research studies which show that “Organic”(Unpaid) searches account for more than 64% of all visits to a specific website.
3. Higher conversion rates for leads generated by SEO. In the real world, it makes more sense for a person to purchase a product/service from a business which he/she found out through properly implemented SEO techniques by the business in question.
4. Local search listings lead to multiple visits and follow on sales. Local businesses are now optimizing their websites for local search visibility. This way possible consumers in the neighborhood can identify pertinent locations, hours and directions. The end result may be a physical visit and all other factors being in the favor of the proprietor, a sales deal will be closed.
5. Marketing personnel in companies who have a solid digital marketing strategy have acknowledged that proper SEO techniques leads to more than 66% of their digital marketing efforts being successful in the long run.
6. Ranking higher on the SERP’s (delivered through proper SEO techniques) can lead to enhanced brand loyalty and credibility where consumers are more ready to accept your product/service offering.
7. Proper SEO-optimization at the foundational level may allow the implementer to take a less hands-on strategy in comparison to other marketing efforts like social media and email marketing which involves some degree of continual effort.
8. Improper SEO techniques which do not place the target business in the 1^st page of a SERP indirectly means lost customer leads and sales options. About 71% of clicks by customers happen on the 1^st page itself and if a business is not on the same, it doesn’t augur well for the business in hand.
9. According to recent studies, 81% of consumers research about their possible purchase options online before making an actual purchase. Having a proper SEO approach means consumers are more easily able to find out the products which they want (and businesses which provide them).

 

 

 

 

 

Heading Tags – An Important Aspect Of On-Page SEO

As we know heading tags are imperative for every web document to structure the content. By using Heading Tags we differentiate our web page content. Use heading tags for headings only not for making Text Large or Bold. 

Definition of Heading Tags

Heading Tags are well-defined by W3Schools that <h1> to <h6> tags are used to define Heading on a web document. “According to W3Schools – <h1></h1> is the foremost heading which is very important for any web document and <h6></h6> is the least important heading that holds very less importance in a web document as compared to other heading tags. ”

Defined Heading Tags are:

• <h1>some text here</h1>
• <h2> some text here </h2>
• <h3> some text here </h3>
• <h4> some text here </h4>
• <h5> some text here </h5>
• <h6> some text here </h6>

h1 tag should be main headings which if followed by further h2, h3 and so on. The h1 is usually the boldest one whereas h6 font size is small so don’t get confuse yourself and stop thinking that Heading Tags as merely formatting for the web pages and for Search Engines Heading Tags are for just categorization of content on web page.

Heading Tags come with various attributes to make user-friendly websites but Search Engines use these defined headings to solely index the structure and content of web documents. In other words, you can say that Heading Tags are used to show the web document structure.

How to use the Heading Tags within your webpage according to the SEO point of view?

Apart from the web designing point of view, there are a few more things that you should know about Heading Tags.

– Purpose of using Heading Tags

The main purpose of incorporating heading tags in your web page to just categorizing your content with different headings so that your design become more user friendly and people will get a notion about you website more easily by just reading the headings.

Now we know h1 tag is most important tag so  whenever you going to use it for your web page heading just try to make it like that people get an idea about your website just reading your heading. So that h1 tag should be in that way which describes everything about your web page just in one shot.

– Hierarchy

Hierarchy on your web page should be like <h1> comes first which is followed <h2>, <h2> followed by <h3>, <h3> followed by <h4>, <h4> followed by <h5> and <h5> followed by <h6>.  For better SEO of your web page one should have to follow the hierarchy in this way.

– Headings Tags with Keywords

Keywords are first and foremost priority of any SEO Expert. In the matter, we first do the research of best keywords according to the web page and then categorize these keywords into focus keyword, primary keyword, secondary keyword and tertiary keyword. Focus Keyword is always one for the web page. It’s better to include your focus keyword into title, Meta tags and h1 of web page.

– Frequency of Using the Heading Tags especially h1 tag

It is recommended that one should have to use h1 tag per web page because h1 tag should be like a newspaper heading and other content should be structured with subheadings by following the hierarchy of heading tags. Using of subheadings would be depends on the way your content is structured.

H1 Tag In Latest HTML5

Html5 gives a full-flexibility to designers to use H1 tags where they want to use it but they ought to consider the hierarchy of heading tags. In the previous versions of Html, only one h1 tag is allowed to designers to use per web document and what people do that time – they just used h1 tag to wrap the business logo on the web page which is important for any business web page and start the main heading of the web page with the h2 tag. But with the help of updated version of Html i.e. HTML5 which allows designer to have multiple h1 tags on a web page according to the requirements of design.

As I said you can use multiple h1 tags in your web page to categorizing the different section on web page but one question is always raised in your mind that If we use multiple h1 tags on the same web document then which h1 tag would be consider first by Search Engines —- Right???

The answer is it all depends on your web document design- such as you used h1 tag in your header to wrap your web page logo in it and another h1 tag you used it for your web page main heading which describing your web page. Let consider that you also have one more h1 tag for your sidebar – Now what Search Engines do with h1 Tags – As we know Search Engines consider heading tags by hierarchy so the h1 tag which used in a webpage will consider first and then that h1 tag which is used in a sidebar.

How To Do Blog Commenting To Get Effective Back links

SEO is most common strategy to boost the ranking of your website. In the matter, one should follow two approaches:

– On-Page/On -Site Analysis

– Off-Page/Off-Site Analysis

I’m a SEO expert and I love to do Off-Page Analysis, and along with Analysis I also create effective back links for my client’s websites, so that their website gets back links from the niche relevant Articles, Blogs, Journals and many more. Here I’ll explain you how to get valuable back links in easy manner.

In SEO, we do Off-Page by using some helpful tricks, so that we get better links.  If you want to get effective Back links to increase the traffic on your website, then forum posting and blog commenting is very useful. In other words, If one want their website to rank first on Google search engine result pages (SERP’S) by getting as many back links to their website, then there is no better way than forum commenting. But we can’t compete with trends. These days blog commenting is gaining more popularity despite the fact that forum posting is also an effective way. Now a days, SEO Experts are giving more importance to forum commenting.

I’m listing some tricks for those who are beginners in SEO and want to grasp it as soon as possible. Some of them are:

– site:.com inurl:blog + “post a comment” + keyword

– site:.com inurl:blog + “post a comment” + commentluv enabled

– “Add comment” Your Keywords

– “Post comment” Your Keywords

– “Write comment” Your Keywords

– Your Keywords “leave a comment” / “leave comment”

– Your Keywords “Notify me of follow-up comments?”+”Submit the word you see below:”

– Your Keywords “Remember my personal information” + “Notify me of follow-up comments?”

– Your Keywords “Notify me of follow-up comments”

– Your Keywords “This site uses KeywordLuv”

– Your Keywords “Enable CommentLuv”

– Your Keywords “You can use these tags”

– Your Keywords “Powered by BlogEngine.NET”

– Your Keywords “Allowed HTML tags:”

– Your Keywords “top commenter”

– “Keyword” “Powered By Blogger”

– “Keyword” “Powered By WordPress”

– “Keyword” “Powered By Typepad”

– “Keyword” “Powered By Drupal”

– “Keyword” “Powered By Blogengine”

– “Keyword” “Powered By MovabletypeBy following these tricks one can easily get backlinks for any particular website and can get high PR for their website, which will not only promote their business among people but also get potential customers.