Cheap Web Design Manchester

More and more people today are spending an increasing amount of time on mobile devices. These mobile devices include both smart phones and tablets. Fewer people are accessing conventional websites designed for desktop users. More and more companies have adopted a BYOD (Bring Your Own Device to Work) policy where employees are using personal mobile devices to access online content. All these changes, summed up together, bring forth the argument in favor of Responsive Web Design.

A website whose design elements incorporate a Responsive Web Design can be viewed through multiple devices. Depending on the type of device which is used for viewing (be it mobile, desktop or tablet), the layout of the website will change dynamically so that it remains end user friendly in terms of the user interface.

Listed below are some of the main reasons why a website should have a responsive web design structure:

1. Search Engine Rankings: If a website is mobile friendly, this is seen in a positive light by search engine crawlers and gets assigned higher rankings in terms of the ranking algorithm. This will drive up the volume of visitors leading to higher sales figures.
2. Promoting the end user experience: Since there is only one website which is common for all the viewing platforms, it makes it easier for the end user. He/she is able to see the same content using a multitude of devices (where the layout adjusts dynamically) and doesn’t need to restart the search activity from scratch.
3. Leaner Maintenance Structure: It is easier to manage one single website which is leveraging responsive web design rather than maintaining separately 3 different websites, one each for desktop, mobile and tablet. Digital Marketing Campaigns, SEO Campaigns and Report Generation can all be focused on one single primary website.
4. Drive Conversion Rates and Sales Numbers: A website which does not have a responsive web design will deliver a negative impact on the minds of the potential customer because of the user interface. If the potential customer has to scroll multiple times to view the entire webpage content, it is highly unlikely that he/she will be satisfied enough to go in for a firm purchase.
5. Support for blogging and social media feeds. A website which supports these functionalities will benefit from increased online traffic because such mediums are mostly accessed from mobile devices.
6. Lower Bounce Rates: A web site which has a responsive web design is more likely to attract and retain online traffic. This significantly reduces the quantum of bounce rates and promotes higher search engine rankings.
7. Low Load Times: A responsive web design build element will significantly reduce the time taken to load a specific web site thereby retaining those first time visitors who are needed for promoting total web traffic.
8. Easier to adapt to changing market trends: Once a website has been designed for a particular screen size (and is already having a responsive web design), it does not take that much of an extra effort for supporting newer screen sizes for the future.

 

For Cheap Web Design Manchester, one can always get in touch with Lyseis Marketing Limited. Our websites are of a very high quality and incorporate the use of Responsive Web Design as part of the design build.

 

Cheap Web Design Manchester

A carefully designed website which is informative, relevant and updated frequently will go a long way in improving the target company’s digital footprint.

More and more online visitors will serve to drive up the websites inbound traffic numbers leading to higher conversion rates and sales numbers.

Before approaching a potential client, the agency or the service provider (who will actually develop and design the website) needs to do its homework when it comes to the pricing policy.

The pricing policy to be adopted depends upon the type of “package” selected by the client, details for which are given below:

1. The website to be designed is a simple one. It is mostly informational in nature and has no embedded e-commerce functionality. Such websites normally have the following specifications:
   1. The logo and textual content is provided by the client along with a handful of photos.
   2. The overall website is made up of 4-6 individual web pages, all inter-linked with one another.
   3. There are some Social Media links and feeds as part of the final deliverable. Blogs are also included in some cases and users are often asked to sign up for a corporate newsletter which is e-mailed out to them as per a fixed schedule (highlighting the latest offers, promotions, news etc.). Other relevant must-haves include a calendar, gallery and a rotating slideshow.

 

The ball park cost estimate for such a website would be in the range of USD$7,000-USD$10,000.

 

2. The website is to be designed for a mid-size business entity and will be informational in nature having a focus on the different service/product lines offered by the target company. There is no e-commerce related online shopping cart. Such websites align with the below generic specifications:
   1. Logos, textual content and photos are provided by the client.
   2. The final version of the website consists of 10-20 interlinked web pages.
   3. Social Media links and feeds are custom designed along with blogging functionality. Visitors can also sign up for regular newsletters which are e-mailed out frequently. Other toolsets part of the final deliverable include an online calendar, picture gallery with slideshow functionality.

The costing estimate for such a medium scale website is in the range of USD$11,000-USD$20,000.

 

3. The website is a simple corporate website with built in e-commerce functionality. Such designs have the following specifications:
   1. Client is responsible for providing the logos, textual matter, product descriptions and high quality product still images.
   2. The overall design structure encompasses between 4-6 web pages, all interlinked.
   3. The E-Commerce functionality adds in an online shopping cart numbering between 1-100 selectable items.
   4. Additional functionalities which can be factored in include social media links and feeds, blogs, signup for email newsletters, online selectable calendar, picture gallery and slide shows.

 

The estimated cost of building such a website up from scratch is in the range of USD$8,000-USD$15,000.

 

4. Creation of corporate e-commerce websites which are mid-size in nature. The specifications for such web sites are mentioned below:
   1. The client takes care of the logos, textual content, product descriptions and product images.
   2. Usually consists of between 10-20 interlinked web pages.
   3. A massive online shopping cart portfolio numbering between 100-500 user selectable items.
   4. Built in features like social media links & feeds, blogs, signup for newsletters sent out through email, online selectable calendar, picture gallery with slideshow functionality.

 

The conservative costing estimate for such a diverse website would be in the range of USD$16,000-USD$40,000.

Any client in or around the Greater Manchester Area of the United Kingdom, who is interested in Cheap Web Design Manchester, can reach out to Lyseis Marketing Limited. Our team of experienced & talented professionals will deliver a quality website in the shortest possible lead time and the final deliverable will serve to improve the quantum of customer traffic and augment the clients digital footprint. 

 

 

Cheap Web Design Manchester

The global economy is now more digitally wired than ever before. Consumers are spending more of their time online when it comes to making purchases for consumer electronics, fashion and lifestyle products etc. Against this backdrop, it augurs well for a company to have a strong digital footprint, the foundation for which is built through the availability of a well designed website.

A website which is fresh, informative and engaging will attract and retain customer attention thereby leading to higher conversion levels and sales numbers.

Given below are some of the key design elements which need to be kept in mind while creating a Responsive Web Design:

1. Proper Planning Activities: The layout and build of the website should be finalized and signed off as a starting step. The initial design build should be completed off-site and on paper before the actual build is executed online.
2. Usage of Custom Toolsets: Developers should make use of modern software applications like Adobe Edge Reflow. Any Cascading Style Sheets which will be the output from this program can then be reused in a standard code editor like Adobe Dreamweaver etc. for further design improvements.
3. Hierarchical Design Structure: This is where the design build is started taking into account the mobile platform. Once the mobile site is finalized, it is just a matter of scaling up the contents so that they can be accommodated on both tablet and desktop versions.
4. Navigational Structure: The navigational component of the website design is extremely important and should take into account the end user experience. If the navigation flow is indirect or cumbersome to use, there is a high chance that users will exit the website leading to higher “bounce” figures.
5. “Look and Feel” Aspects: Small design elements if not done correctly will go a long way towards disrupting the end user experience. For a mobile site, if the buttons are not large enough, this creates problems for the end user while using his/her fingertips.
6. Using a mix of various software programs: Simple websites can be created by using the standard templates available on WordPress. However, more complicated engagements will require the use of multiple software programs at each level of development and testing.
7. Image Optimization Steps: Images will need to be optimized as part of the responsive web design framework. A properly optimized image object will take up lower bandwidth leading to faster load times. Supported formats include JPEG and GIF amongst many others.
8. Maintenance & Update Issues: If a large team of developers are working on a single website, it pays to include comments as part of the underlying code structure. This makes it clear and lucid for all parties involved. A list of project related deliverables should also be finalized so that these are ready at the time of project closure.
9. Incorporate the usage of Google Design Standards wherever possible. This will mean that the final iteration of the website is both SEO friendly and promotes a positive end user experience.

 

Clients interested in Cheap Web Design Manchester can always reach out to the team at Lyseis Marketing Ltd. for an initial consultation. A custom campaign will then be created which will take into account all the client requirements culminating in the creation of a high quality and engaging website.

Cheap Web Design Manchester

Web Design refers to the design, development and maintenance of high quality websites with engaging content.

Web Design normally encompasses any design activities which serves to improve the front-end design element. These design components are almost always signed off and approved by the client.

In order to create the perfect website, one needs to take into account the following “tool tips”:

1. Develop a consistent branding campaign. This will involve identification of the target audience who will exhibit significant amounts of brand loyalty towards the brand in question. Competitor research will be needed as well as audience/public opinion before a brand identity is promulgated and finalized. Once a brand identity has been developed, this will have to be promoted using different channels but the material (and underlying) message needs to be consistent and cohesive.
2. Design Decision Elements: This will involve the selection of a specific template style which is in sync with the brand identity. Multiple options are available with a mix of different themes and styles catering to different client requirements.
3. Improving the “Look and Feel” of the overall layout: This requirement can be achieved through different tool sets which provide a range of different functionality including parallax scrolling, embedding of background videos etc.
4. Improving the End User Experience: This can be achieved through multiple design strategies. The navigation flow needs to be clear and transparent to a first time user so that at a glance, the user can decide where he/she needs to navigate. Content should always be delivered in a hierarchical manner so that critical components have high and prominent visibility. Liberal use of Call to Action messages prompt visitors to take a direct line of action and solve a particular requirement as soon as possible. Selection of a proper font type and font size promotes positive end user experience. Usage of designated headers and footers will deliver the correct message to the viewers.
5. Search Engine Optimization Techniques: The website needs to be optimized for search engine crawlers so that they can be indexed. Keyword research is extremely important in order to identify market trends. Textual content needs to be developed keeping SEO in mind and should include all the necessary keywords. Meta tags should be used where needed and this will improve visibility in the eyes of the search engine crawlers. Website images should have Alt Text attributes populated so that the same is visible to the search engine crawlers. Use of link building and promotion of back links from high page ranking sites will lead to better search engine rankings in the long term.
6. Support for mobile platforms: A website should support viewing from both desktop and mobile platforms. Recent studies have shown that an increasing number of online visitors browse the internet from mobile devices compared to conventional computers. Google has also released a recent report stating that the ranking algorithm will be more biased in favor of websites which support both mobile/desktop platforms compared to ones based on just the desktop variant. In light of all these developments, websites need to have inbuilt support for mobile visitors.
7. Customer Interaction and Engagement: Once a website has gone live, it needs to be able to generate a 2 way traffic i.e. information content is visible to the end users and this same populace is able to provide user comments and feedback. This will keep the website content interesting and engaging, prompting follow-up discussions. Ability to read and post comments coupled with usage of tweets will all lead to better networking and more positive visibility in the greater digital community at large.

 

 

 

 

 

 

Product Photography Manchester

Any individual or organization wishing to setup an online store will need to take into account 2 key elements: an e-commerce platform and high quality still images.

For clients on a shoe string budget, the following tool tips need to be kept in mind which will allow the capture of high quality still visuals:

1. Optimum amount of ambient lighting: Natural light will always do wonders for still images. Being close to the window and shooting during daytime (on a bright and sunny day) will lead to the best results. Another important aspect regards the treatment of shadows while taking still images. Soft shadows should always be the quality benchmark where the size of the lighting source is larger in comparison to the target object.
2. Use of the Infinity Curve: This refers to the usage of a white background. The target object has no context horizon except a pure white background which is uncluttered and maximizes the user focus on the target object. A single piece of pure white paper or fabric is bent and placed appropriately in order to create this photographic illusion.
3. Usage of different angles and viewpoints: A selection of different photos should be taken in rapid succession, each of them having varying angles and viewpoints. A final selection should then be made amongst those still images which are able to correctly identify the target objects real world dimensions and be visually enticing at the same time.
4. Use of a tripod: Motion blur results from any movement or vibration at the time the photo is taken. The end result is a still image which is blurred and distorted. Using a tripod takes care of this issue and leads to still images of a very high caliber.
5. Determining the Sense of Scale: The photographer may include additional “props” as part of the photo shoot. These “props” are typically real world items with which most viewers are familiar. This allows them to determine the sizing ratio (and sense of scale) of unfamiliar target objects in relation to the “props”.
6. Creation of real life scenarios as part of the photo shoot: Still images should always be taken in the context of real life surroundings. For example, a still image of a watch on someone’s wrist will add a flavor of genuineness and allow potential buyers to make a firm decision as to whether the “watch” will look good on them or not.
7. Product Variety: For target objects available in large color variants, images for the same should be made available to the viewer. A prime example would be men’s neck-ties. A still image showing an entire product range made up of varying color sets will entice potential customers to make the final purchase.
8. Review on a larger screen: Many still images have a varying level of visual appeal when viewed through both a camera or on a laptop screen. One should not delete the still image just because it doesn’t look right on the camera’s HD display.
9. Avoid usage of photo filters: Potential customers will always be in favor of still images which are natural and not aesthetically altered through photo filters. Usage of photo filters are sometimes clearly visible and can lead to a dissipation in the quantum of brand loyalty and trust towards the product manufacturer.
10. Usage of “Macro” mode in cameras for taking still images of target objects of a small stature. The end result is a high quality still image where the focus is on the subject with the background slowly blurring out.
11. Use of different editing tools for creating the perfect still image which can be hosted online as part of the e-commerce product portfolio.

Heading Tags – An Important Aspect Of On-Page SEO

As we know heading tags are imperative for every web document to structure the content. By using Heading Tags we differentiate our web page content. Use heading tags for headings only not for making Text Large or Bold. 

Definition of Heading Tags

Heading Tags are well-defined by W3Schools that <h1> to <h6> tags are used to define Heading on a web document. “According to W3Schools – <h1></h1> is the foremost heading which is very important for any web document and <h6></h6> is the least important heading that holds very less importance in a web document as compared to other heading tags. ”

Defined Heading Tags are:

• <h1>some text here</h1>
• <h2> some text here </h2>
• <h3> some text here </h3>
• <h4> some text here </h4>
• <h5> some text here </h5>
• <h6> some text here </h6>

h1 tag should be main headings which if followed by further h2, h3 and so on. The h1 is usually the boldest one whereas h6 font size is small so don’t get confuse yourself and stop thinking that Heading Tags as merely formatting for the web pages and for Search Engines Heading Tags are for just categorization of content on web page.

Heading Tags come with various attributes to make user-friendly websites but Search Engines use these defined headings to solely index the structure and content of web documents. In other words, you can say that Heading Tags are used to show the web document structure.

How to use the Heading Tags within your webpage according to the SEO point of view?

Apart from the web designing point of view, there are a few more things that you should know about Heading Tags.

– Purpose of using Heading Tags

The main purpose of incorporating heading tags in your web page to just categorizing your content with different headings so that your design become more user friendly and people will get a notion about you website more easily by just reading the headings.

Now we know h1 tag is most important tag so  whenever you going to use it for your web page heading just try to make it like that people get an idea about your website just reading your heading. So that h1 tag should be in that way which describes everything about your web page just in one shot.

– Hierarchy

Hierarchy on your web page should be like <h1> comes first which is followed <h2>, <h2> followed by <h3>, <h3> followed by <h4>, <h4> followed by <h5> and <h5> followed by <h6>.  For better SEO of your web page one should have to follow the hierarchy in this way.

– Headings Tags with Keywords

Keywords are first and foremost priority of any SEO Expert. In the matter, we first do the research of best keywords according to the web page and then categorize these keywords into focus keyword, primary keyword, secondary keyword and tertiary keyword. Focus Keyword is always one for the web page. It’s better to include your focus keyword into title, Meta tags and h1 of web page.

– Frequency of Using the Heading Tags especially h1 tag

It is recommended that one should have to use h1 tag per web page because h1 tag should be like a newspaper heading and other content should be structured with subheadings by following the hierarchy of heading tags. Using of subheadings would be depends on the way your content is structured.

H1 Tag In Latest HTML5

Html5 gives a full-flexibility to designers to use H1 tags where they want to use it but they ought to consider the hierarchy of heading tags. In the previous versions of Html, only one h1 tag is allowed to designers to use per web document and what people do that time – they just used h1 tag to wrap the business logo on the web page which is important for any business web page and start the main heading of the web page with the h2 tag. But with the help of updated version of Html i.e. HTML5 which allows designer to have multiple h1 tags on a web page according to the requirements of design.

As I said you can use multiple h1 tags in your web page to categorizing the different section on web page but one question is always raised in your mind that If we use multiple h1 tags on the same web document then which h1 tag would be consider first by Search Engines —- Right???

The answer is it all depends on your web document design- such as you used h1 tag in your header to wrap your web page logo in it and another h1 tag you used it for your web page main heading which describing your web page. Let consider that you also have one more h1 tag for your sidebar – Now what Search Engines do with h1 Tags – As we know Search Engines consider heading tags by hierarchy so the h1 tag which used in a webpage will consider first and then that h1 tag which is used in a sidebar.

Want To Drive Traffic To Your Website

These days “How to drive traffic to your website?” Is really a very big question to any individual who want to increase their business.

SEO stands for Search Engine Optimization. SEO interventions ensure that the website is getting increased traffic to increase ROI. It is the way of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. To do SEO, one can consider few tips that can help them to rank their website on top first 3 results of Search Engine.

Here are some effective tips on SEO Services:

– On-page Analysis

By doing On-Page Analysis, one can analyze the flaws on the website and accordingly take effective measures to reduce the flaws but also help Search Engines to crawl your website instantly. In the matter, you can also use various free tools to analyze the ON-Page of website.

– Off-Page Analysis

By putting some effort in Off-Page analysis you can go deeper into the art of Search Engine Optimization. There are various Off-Page factors that affect the PR of your website. Therefore it is very important to follow the basic techniques for Off-Page optimization and some of these strategies are:

• Blog Posts
• Blog Commenting
• Social Bookmarking
• Social Media
• Forum Commenting and many more.

In this way, one can easily get high PR for their website and easily boom the website indexing on Search Engine Page results.

There are so many SEO Service Companies around you but it’s all up to you to select the best one which ensures you to give better results for your website within 3-6 months by doing White Hat.