The global economy is now more digitally wired than ever before. Consumers are spending more of their time online when it comes to making purchases for consumer electronics, fashion and lifestyle products etc. Against this backdrop, it augurs well for a company to have a strong digital footprint, the foundation for which is built through the availability of a well designed website.
A website which is fresh, informative and engaging will attract and retain customer attention thereby leading to higher conversion levels and sales numbers.
Given below are some of the key design elements which need to be kept in mind while creating a Responsive Web Design:
- Proper Planning Activities: The layout and build of the website should be finalized and signed off as a starting step. The initial design build should be completed off-site and on paper before the actual build is executed online.
- Usage of Custom Toolsets: Developers should make use of modern software applications like Adobe Edge Reflow. Any Cascading Style Sheets which will be the output from this program can then be reused in a standard code editor like Adobe Dreamweaver etc. for further design improvements.
- Hierarchical Design Structure: This is where the design build is started taking into account the mobile platform. Once the mobile site is finalized, it is just a matter of scaling up the contents so that they can be accommodated on both tablet and desktop versions.
- Navigational Structure: The navigational component of the website design is extremely important and should take into account the end user experience. If the navigation flow is indirect or cumbersome to use, there is a high chance that users will exit the website leading to higher “bounce” figures.
- “Look and Feel” Aspects: Small design elements if not done correctly will go a long way towards disrupting the end user experience. For a mobile site, if the buttons are not large enough, this creates problems for the end user while using his/her fingertips.
- Using a mix of various software programs: Simple websites can be created by using the standard templates available on WordPress. However, more complicated engagements will require the use of multiple software programs at each level of development and testing.
- Image Optimization Steps: Images will need to be optimized as part of the responsive web design framework. A properly optimized image object will take up lower bandwidth leading to faster load times. Supported formats include JPEG and GIF amongst many others.
- Maintenance & Update Issues: If a large team of developers are working on a single website, it pays to include comments as part of the underlying code structure. This makes it clear and lucid for all parties involved. A list of project related deliverables should also be finalized so that these are ready at the time of project closure.
- Incorporate the usage of Google Design Standards wherever possible. This will mean that the final iteration of the website is both SEO friendly and promotes a positive end user experience.
Clients interested in Cheap Web Design Manchester can always reach out to the team at Lyseis Marketing Ltd. for an initial consultation. A custom campaign will then be created which will take into account all the client requirements culminating in the creation of a high quality and engaging website.
Lyseis Marketing Ltd. 