Product Photography Manchester

Commercial Photography has various sub-elements like product photography, location photography and event photography.

Product Photography deals with the taking of high quality still images. These can then be used on brochures, catalogues or even uploaded to online web sites. The quality of the images taken need to be of a very high caliber since the potential customer will be taking a “make or break” decision based on the image content.

Given below are some tips which can be followed by amateur product photographers in order to deliver content which is both engaging and of a high quality:

1. The target product should be cleaned thoroughly. Unless this is done, every speck of dirt, sand or fingerprint will come out in the digital image also. Modern day digital cameras have a very high resolution and can capture even the miniscule of objects with minimal effort. The target object should be cleaned with a soft cloth and if necessary and possible, diluted soap water should be used for the base cleaning liquid.
2. Try to make use of the natural environment available outside. The availability of light is a very important criterion for product photography. If shooting outdoors, the photographer should opt for a location which is protected from direct sunlight but at the same time has a lot of diffused lighting available. If working indoors, the optimal location is next to a wide window where there is no direct sunlight.
3. Creation of a white background for the target product to blend against. This can be achieved by using multiple sheets of white paper (the type used to make copies). The target product then needs to be placed on the white paper, the back of which needs to be propped up against a solid element thereby creating the natural white background.
4. Use of a tripod. This will remove the chances of any blurry images resulting from camera shake. The tripod will also enable the photographer to take multiple rapid images all sharing the same quotient of light and shadow elements. The tripod will also enable the photographer to use a self-timer if needed.
5. Usage of different viewing angles: Every effort must be made to take multiple still images from a range of viewing angles. At the end of the day, the potential customer should be able to get a “look and feel” for the product when viewing the same from different angles.
6. Confirmation of different camera settings. This will depend from model to model. As a benchmark however, the flash should always be switched off. White Balance should be adjusted along with the ISO settings. Macro mode should also be selected as part of the camera setup steps.
7. Follow through with the actual shot and evaluate the quality. If satisfied, the photographer should proceed with the steps below.
8. Use GNU Image Manipulation Program which is a free to use open source software.
9. Make changes to the digital image captured like cropping and removal of any specks of dirt or dust.
10. Upload the final and edited photograph onto the website and review the same before final publication to the general public.

The team at Lyseis Marketing Ltd. are experts when it comes to Product Photography Manchester. We are adept at formulating custom product photography campaigns using best of breed equipment and experienced professionals.