Product Photography Manchester

Product Photography has become a very popular digital marketing channel over the last couple of years. The widespread proliferation of the World Wide Web or Internet has meant that more and more people are spending their time online. Corporate entities have taken notice of this growing trend and are now advertising their wares (be it goods or services) over the internet.

A successful product photography session will yield high quality still images which can be posted on a company’s website for attracting potential customers and persuading them to go in for a final purchase.

The following “unique” tips should be followed to differentiate oneself from other competitors and really stand out in a “crowd”:

1. Innovative display structures like the “hanging” of the target product: Where possible, unique viewing angles should be created for displaying the target product. This can be achieved by using additional “props” for hanging the product and augmenting the attractiveness of the entire setup.
2. Most product photographers like to play it safe and the normal viewpoint for the shot is from a standard eyesight level. However, if the intention is to capture customer attention, then the photographer needs to think out of the box and capture the shot from odd angles (without distorting the product display).
3. Inclusion of high quality “macros”. A successful product photography shoot should always include a collection of “Macro” shots where the light quality is excellent and even the minutest of details are visible to the viewer.
4. Most product photography shoots will feature the target product in an everyday setting. Taking the example of a watch, a normal product photography shoot will feature this watch on the wrist of a person. A unique shoot on the other hand will involve the creation of a set which is completely different from this and if successful, will attract and retain customer attention.
5. Usage of modern toolsets for enhanced graphical designs. Software kits like Photoshop & Corel Draw can be used to manipulate existing visuals from a product photography shoot to create engaging and out of this world visuals (which are bound to attract viewer attention).
6. Creating a background image which is out of the box. This will not only attract viewer attention but in many cases, improves the visual appeal of the target product as against using a plain white background.
7. Making use of a reflective surface adds a lot of dimension to the visual appeal of the target product. A number of natural props can be used like mirrors, water and lighting.
8. Usage of “Out of the Box” Props: These items can be used as stands for the target product. Depending on the product context, the photographer can use boxes, a human hand etc.
9. Adding the “Human” touch to a product photography shoot can make all the difference between a final sale or a lost customer. Potential customers are often swayed by quirky statements and images involving human interaction with the target product.

 

If you are on the lookout for Product Photography Manchester, feel free to connect with Lyseis Marketing Limited for firming up your next campaign shoot. We also offer custom event and location photography services.

 

 

 

 

 

 

Product Photography Manchester

Product Photography is an art as compared to an exact science. Being a sub-component of mainstream Commercial Photography, Product Photography is a paid service which is provided by the service provider to the interested client.

The end result of a Product Photography shoot is the creation of high quality visuals in terms of brilliant still images. These images can then be used for catalogues, brochures or part of a online website content.

As with other service offerings, the quality of work delivered for the client is dependent on multiple factors. In the case of a product photography campaign, the type of camera used for the shoot is extremely important.

Listed below are some of the more famous camera hardware options which can be used by any product photographer:

1. Nikon D800: This premium product retails at a price of USD$ 2800. Having a 36 megapixel sensor, the Nikon D800 also provides high quality video capture and a superb autofocus system.
2. Nikon D600: Having a retail price of USD$2000, the Nikon D600 comes equipped with a 24 megapixel sensor. In comparison to the Nikon D800, the Nikon D600 takes up less storage space when it comes to power users.
3. Nikon D7100: This unit retails for USD$1200 and has an amazing crop sensor. This model comes outfitted with the latest technical toolset and is cheaper than both the Nikon D800 and D600 because the onboard photo sensor has a scaled down configuration.
4. Canon EOS 5D MK III: This premium offering from Canon retails for USD$3500. This unit has a premium video capture setup and the quality of still images is very high, backed up by the 22 megapixel sensor.
5. Canon EOS 6D: This quality offering from Canon retails for around USD$2,000. One of the nice features of this model is the availability of Wi-Fi where the camera can be controlled by a smart phone and it is easier to do image transfers. As far as picture quality is concerned, the Canon EOS 6D does not disappoint with a 20 megapixel sensor.
6. Canon EOS 70D: This model retails for USD$1200 and packs in a 20 megapixel sensor. The model also comes outfitted with onboard Wi-Fi and a multitude of post processing filters.
7. Canon EOS Rebel T3i: This entry level offering from Canon retails for USD$500 and comes with an 18 megapixel camera. This model also has a good video capture setup and is suitable for entry level photographers.
8. Sony ALPHA SLT-A99V: This beast of a DSLR from Sony retails for USD$2800. This model has a powerful 24 megapixel sensor and a very robust video capture utility. The only drawback is the lack of varied lenses which are compatible with this unit.
9. Sony ALPHA SLT-A77: This offering from Sony Corporation has a list price of USD$1500. This crop sensor model has an onboard 24 megapixel sensor and supports advanced autofocus functionality during video capture also.
10. Sony ALPHA SLT-A65: This budget offering from Sony Corporation retails for around USD$750. It features a 24 megapixel sensor but lacks the advanced auto focus functionalities present in the A77 variant and has slower frames per second metric. The A65 is perfect for beginners looking to buy a quality product on a shoestring budget.

Potential clients looking for Product Photography Manchester can always get in touch with Lyseis Marketing Limited. We service clients in and around the Greater Manchester Area and our diverse service portfolio includes Product Photography along with ancillary services like Event & Location Photography.

 

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Product Photography Manchester

Commercial Photography has various sub-elements like product photography, location photography and event photography.

Product Photography deals with the taking of high quality still images. These can then be used on brochures, catalogues or even uploaded to online web sites. The quality of the images taken need to be of a very high caliber since the potential customer will be taking a “make or break” decision based on the image content.

Given below are some tips which can be followed by amateur product photographers in order to deliver content which is both engaging and of a high quality:

1. The target product should be cleaned thoroughly. Unless this is done, every speck of dirt, sand or fingerprint will come out in the digital image also. Modern day digital cameras have a very high resolution and can capture even the miniscule of objects with minimal effort. The target object should be cleaned with a soft cloth and if necessary and possible, diluted soap water should be used for the base cleaning liquid.
2. Try to make use of the natural environment available outside. The availability of light is a very important criterion for product photography. If shooting outdoors, the photographer should opt for a location which is protected from direct sunlight but at the same time has a lot of diffused lighting available. If working indoors, the optimal location is next to a wide window where there is no direct sunlight.
3. Creation of a white background for the target product to blend against. This can be achieved by using multiple sheets of white paper (the type used to make copies). The target product then needs to be placed on the white paper, the back of which needs to be propped up against a solid element thereby creating the natural white background.
4. Use of a tripod. This will remove the chances of any blurry images resulting from camera shake. The tripod will also enable the photographer to take multiple rapid images all sharing the same quotient of light and shadow elements. The tripod will also enable the photographer to use a self-timer if needed.
5. Usage of different viewing angles: Every effort must be made to take multiple still images from a range of viewing angles. At the end of the day, the potential customer should be able to get a “look and feel” for the product when viewing the same from different angles.
6. Confirmation of different camera settings. This will depend from model to model. As a benchmark however, the flash should always be switched off. White Balance should be adjusted along with the ISO settings. Macro mode should also be selected as part of the camera setup steps.
7. Follow through with the actual shot and evaluate the quality. If satisfied, the photographer should proceed with the steps below.
8. Use GNU Image Manipulation Program which is a free to use open source software.
9. Make changes to the digital image captured like cropping and removal of any specks of dirt or dust.
10. Upload the final and edited photograph onto the website and review the same before final publication to the general public.

The team at Lyseis Marketing Ltd. are experts when it comes to Product Photography Manchester. We are adept at formulating custom product photography campaigns using best of breed equipment and experienced professionals.