Product Photography Manchester

Product Photography is an art as compared to an exact science. Being a sub-component of mainstream Commercial Photography, Product Photography is a paid service which is provided by the service provider to the interested client.

The end result of a Product Photography shoot is the creation of high quality visuals in terms of brilliant still images. These images can then be used for catalogues, brochures or part of a online website content.

As with other service offerings, the quality of work delivered for the client is dependent on multiple factors. In the case of a product photography campaign, the type of camera used for the shoot is extremely important.

Listed below are some of the more famous camera hardware options which can be used by any product photographer:

1. Nikon D800: This premium product retails at a price of USD$ 2800. Having a 36 megapixel sensor, the Nikon D800 also provides high quality video capture and a superb autofocus system.
2. Nikon D600: Having a retail price of USD$2000, the Nikon D600 comes equipped with a 24 megapixel sensor. In comparison to the Nikon D800, the Nikon D600 takes up less storage space when it comes to power users.
3. Nikon D7100: This unit retails for USD$1200 and has an amazing crop sensor. This model comes outfitted with the latest technical toolset and is cheaper than both the Nikon D800 and D600 because the onboard photo sensor has a scaled down configuration.
4. Canon EOS 5D MK III: This premium offering from Canon retails for USD$3500. This unit has a premium video capture setup and the quality of still images is very high, backed up by the 22 megapixel sensor.
5. Canon EOS 6D: This quality offering from Canon retails for around USD$2,000. One of the nice features of this model is the availability of Wi-Fi where the camera can be controlled by a smart phone and it is easier to do image transfers. As far as picture quality is concerned, the Canon EOS 6D does not disappoint with a 20 megapixel sensor.
6. Canon EOS 70D: This model retails for USD$1200 and packs in a 20 megapixel sensor. The model also comes outfitted with onboard Wi-Fi and a multitude of post processing filters.
7. Canon EOS Rebel T3i: This entry level offering from Canon retails for USD$500 and comes with an 18 megapixel camera. This model also has a good video capture setup and is suitable for entry level photographers.
8. Sony ALPHA SLT-A99V: This beast of a DSLR from Sony retails for USD$2800. This model has a powerful 24 megapixel sensor and a very robust video capture utility. The only drawback is the lack of varied lenses which are compatible with this unit.
9. Sony ALPHA SLT-A77: This offering from Sony Corporation has a list price of USD$1500. This crop sensor model has an onboard 24 megapixel sensor and supports advanced autofocus functionality during video capture also.
10. Sony ALPHA SLT-A65: This budget offering from Sony Corporation retails for around USD$750. It features a 24 megapixel sensor but lacks the advanced auto focus functionalities present in the A77 variant and has slower frames per second metric. The A65 is perfect for beginners looking to buy a quality product on a shoestring budget.

Potential clients looking for Product Photography Manchester can always get in touch with Lyseis Marketing Limited. We service clients in and around the Greater Manchester Area and our diverse service portfolio includes Product Photography along with ancillary services like Event & Location Photography.

 

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Product Photography Manchester

Any individual or organization wishing to setup an online store will need to take into account 2 key elements: an e-commerce platform and high quality still images.

For clients on a shoe string budget, the following tool tips need to be kept in mind which will allow the capture of high quality still visuals:

1. Optimum amount of ambient lighting: Natural light will always do wonders for still images. Being close to the window and shooting during daytime (on a bright and sunny day) will lead to the best results. Another important aspect regards the treatment of shadows while taking still images. Soft shadows should always be the quality benchmark where the size of the lighting source is larger in comparison to the target object.
2. Use of the Infinity Curve: This refers to the usage of a white background. The target object has no context horizon except a pure white background which is uncluttered and maximizes the user focus on the target object. A single piece of pure white paper or fabric is bent and placed appropriately in order to create this photographic illusion.
3. Usage of different angles and viewpoints: A selection of different photos should be taken in rapid succession, each of them having varying angles and viewpoints. A final selection should then be made amongst those still images which are able to correctly identify the target objects real world dimensions and be visually enticing at the same time.
4. Use of a tripod: Motion blur results from any movement or vibration at the time the photo is taken. The end result is a still image which is blurred and distorted. Using a tripod takes care of this issue and leads to still images of a very high caliber.
5. Determining the Sense of Scale: The photographer may include additional “props” as part of the photo shoot. These “props” are typically real world items with which most viewers are familiar. This allows them to determine the sizing ratio (and sense of scale) of unfamiliar target objects in relation to the “props”.
6. Creation of real life scenarios as part of the photo shoot: Still images should always be taken in the context of real life surroundings. For example, a still image of a watch on someone’s wrist will add a flavor of genuineness and allow potential buyers to make a firm decision as to whether the “watch” will look good on them or not.
7. Product Variety: For target objects available in large color variants, images for the same should be made available to the viewer. A prime example would be men’s neck-ties. A still image showing an entire product range made up of varying color sets will entice potential customers to make the final purchase.
8. Review on a larger screen: Many still images have a varying level of visual appeal when viewed through both a camera or on a laptop screen. One should not delete the still image just because it doesn’t look right on the camera’s HD display.
9. Avoid usage of photo filters: Potential customers will always be in favor of still images which are natural and not aesthetically altered through photo filters. Usage of photo filters are sometimes clearly visible and can lead to a dissipation in the quantum of brand loyalty and trust towards the product manufacturer.
10. Usage of “Macro” mode in cameras for taking still images of target objects of a small stature. The end result is a high quality still image where the focus is on the subject with the background slowly blurring out.
11. Use of different editing tools for creating the perfect still image which can be hosted online as part of the e-commerce product portfolio.