Cheap Web Design Manchester

More and more people today are spending an increasing amount of time on mobile devices. These mobile devices include both smart phones and tablets. Fewer people are accessing conventional websites designed for desktop users. More and more companies have adopted a BYOD (Bring Your Own Device to Work) policy where employees are using personal mobile devices to access online content. All these changes, summed up together, bring forth the argument in favor of Responsive Web Design.

A website whose design elements incorporate a Responsive Web Design can be viewed through multiple devices. Depending on the type of device which is used for viewing (be it mobile, desktop or tablet), the layout of the website will change dynamically so that it remains end user friendly in terms of the user interface.

Listed below are some of the main reasons why a website should have a responsive web design structure:

1. Search Engine Rankings: If a website is mobile friendly, this is seen in a positive light by search engine crawlers and gets assigned higher rankings in terms of the ranking algorithm. This will drive up the volume of visitors leading to higher sales figures.
2. Promoting the end user experience: Since there is only one website which is common for all the viewing platforms, it makes it easier for the end user. He/she is able to see the same content using a multitude of devices (where the layout adjusts dynamically) and doesn’t need to restart the search activity from scratch.
3. Leaner Maintenance Structure: It is easier to manage one single website which is leveraging responsive web design rather than maintaining separately 3 different websites, one each for desktop, mobile and tablet. Digital Marketing Campaigns, SEO Campaigns and Report Generation can all be focused on one single primary website.
4. Drive Conversion Rates and Sales Numbers: A website which does not have a responsive web design will deliver a negative impact on the minds of the potential customer because of the user interface. If the potential customer has to scroll multiple times to view the entire webpage content, it is highly unlikely that he/she will be satisfied enough to go in for a firm purchase.
5. Support for blogging and social media feeds. A website which supports these functionalities will benefit from increased online traffic because such mediums are mostly accessed from mobile devices.
6. Lower Bounce Rates: A web site which has a responsive web design is more likely to attract and retain online traffic. This significantly reduces the quantum of bounce rates and promotes higher search engine rankings.
7. Low Load Times: A responsive web design build element will significantly reduce the time taken to load a specific web site thereby retaining those first time visitors who are needed for promoting total web traffic.
8. Easier to adapt to changing market trends: Once a website has been designed for a particular screen size (and is already having a responsive web design), it does not take that much of an extra effort for supporting newer screen sizes for the future.

 

For Cheap Web Design Manchester, one can always get in touch with Lyseis Marketing Limited. Our websites are of a very high quality and incorporate the use of Responsive Web Design as part of the design build.

 

Cheap Web Design Manchester

A carefully designed website which is informative, relevant and updated frequently will go a long way in improving the target company’s digital footprint.

More and more online visitors will serve to drive up the websites inbound traffic numbers leading to higher conversion rates and sales numbers.

Before approaching a potential client, the agency or the service provider (who will actually develop and design the website) needs to do its homework when it comes to the pricing policy.

The pricing policy to be adopted depends upon the type of “package” selected by the client, details for which are given below:

1. The website to be designed is a simple one. It is mostly informational in nature and has no embedded e-commerce functionality. Such websites normally have the following specifications:
   1. The logo and textual content is provided by the client along with a handful of photos.
   2. The overall website is made up of 4-6 individual web pages, all inter-linked with one another.
   3. There are some Social Media links and feeds as part of the final deliverable. Blogs are also included in some cases and users are often asked to sign up for a corporate newsletter which is e-mailed out to them as per a fixed schedule (highlighting the latest offers, promotions, news etc.). Other relevant must-haves include a calendar, gallery and a rotating slideshow.

 

The ball park cost estimate for such a website would be in the range of USD$7,000-USD$10,000.

 

2. The website is to be designed for a mid-size business entity and will be informational in nature having a focus on the different service/product lines offered by the target company. There is no e-commerce related online shopping cart. Such websites align with the below generic specifications:
   1. Logos, textual content and photos are provided by the client.
   2. The final version of the website consists of 10-20 interlinked web pages.
   3. Social Media links and feeds are custom designed along with blogging functionality. Visitors can also sign up for regular newsletters which are e-mailed out frequently. Other toolsets part of the final deliverable include an online calendar, picture gallery with slideshow functionality.

The costing estimate for such a medium scale website is in the range of USD$11,000-USD$20,000.

 

3. The website is a simple corporate website with built in e-commerce functionality. Such designs have the following specifications:
   1. Client is responsible for providing the logos, textual matter, product descriptions and high quality product still images.
   2. The overall design structure encompasses between 4-6 web pages, all interlinked.
   3. The E-Commerce functionality adds in an online shopping cart numbering between 1-100 selectable items.
   4. Additional functionalities which can be factored in include social media links and feeds, blogs, signup for email newsletters, online selectable calendar, picture gallery and slide shows.

 

The estimated cost of building such a website up from scratch is in the range of USD$8,000-USD$15,000.

 

4. Creation of corporate e-commerce websites which are mid-size in nature. The specifications for such web sites are mentioned below:
   1. The client takes care of the logos, textual content, product descriptions and product images.
   2. Usually consists of between 10-20 interlinked web pages.
   3. A massive online shopping cart portfolio numbering between 100-500 user selectable items.
   4. Built in features like social media links & feeds, blogs, signup for newsletters sent out through email, online selectable calendar, picture gallery with slideshow functionality.

 

The conservative costing estimate for such a diverse website would be in the range of USD$16,000-USD$40,000.

Any client in or around the Greater Manchester Area of the United Kingdom, who is interested in Cheap Web Design Manchester, can reach out to Lyseis Marketing Limited. Our team of experienced & talented professionals will deliver a quality website in the shortest possible lead time and the final deliverable will serve to improve the quantum of customer traffic and augment the clients digital footprint. 

 

 

Cheap Web Design Manchester

The global economy is now more digitally wired than ever before. Consumers are spending more of their time online when it comes to making purchases for consumer electronics, fashion and lifestyle products etc. Against this backdrop, it augurs well for a company to have a strong digital footprint, the foundation for which is built through the availability of a well designed website.

A website which is fresh, informative and engaging will attract and retain customer attention thereby leading to higher conversion levels and sales numbers.

Given below are some of the key design elements which need to be kept in mind while creating a Responsive Web Design:

1. Proper Planning Activities: The layout and build of the website should be finalized and signed off as a starting step. The initial design build should be completed off-site and on paper before the actual build is executed online.
2. Usage of Custom Toolsets: Developers should make use of modern software applications like Adobe Edge Reflow. Any Cascading Style Sheets which will be the output from this program can then be reused in a standard code editor like Adobe Dreamweaver etc. for further design improvements.
3. Hierarchical Design Structure: This is where the design build is started taking into account the mobile platform. Once the mobile site is finalized, it is just a matter of scaling up the contents so that they can be accommodated on both tablet and desktop versions.
4. Navigational Structure: The navigational component of the website design is extremely important and should take into account the end user experience. If the navigation flow is indirect or cumbersome to use, there is a high chance that users will exit the website leading to higher “bounce” figures.
5. “Look and Feel” Aspects: Small design elements if not done correctly will go a long way towards disrupting the end user experience. For a mobile site, if the buttons are not large enough, this creates problems for the end user while using his/her fingertips.
6. Using a mix of various software programs: Simple websites can be created by using the standard templates available on WordPress. However, more complicated engagements will require the use of multiple software programs at each level of development and testing.
7. Image Optimization Steps: Images will need to be optimized as part of the responsive web design framework. A properly optimized image object will take up lower bandwidth leading to faster load times. Supported formats include JPEG and GIF amongst many others.
8. Maintenance & Update Issues: If a large team of developers are working on a single website, it pays to include comments as part of the underlying code structure. This makes it clear and lucid for all parties involved. A list of project related deliverables should also be finalized so that these are ready at the time of project closure.
9. Incorporate the usage of Google Design Standards wherever possible. This will mean that the final iteration of the website is both SEO friendly and promotes a positive end user experience.

 

Clients interested in Cheap Web Design Manchester can always reach out to the team at Lyseis Marketing Ltd. for an initial consultation. A custom campaign will then be created which will take into account all the client requirements culminating in the creation of a high quality and engaging website.

Rich Cards: Changing face of SEO

Google has recently added the upgraded version of “rich snippets” to “rich cards” in Webmaster. It is actually enhanced visual design of rich snippets to attract more attention from searchers.  Rich cards uses the same type of schema markup as rich snippets but the difference being is that they will show up in organic searches in mobile view.

Google has added four options recipes, events, products, reviews but only two of them “recipes and movies” are currently available and others are for testing. It’s unknown whether or not they will be available for other products and services in the future. Google has already announced that it’s looking into the possibility of making rich cards accessible to other types of publishers. It’s just a matter of time before that happens.

What are rich cards?

The results on Google have changed significantly from standard results to rich snippets and now to rich cards.  Standard results were the text that showed up in the result pages, where as the rich snippets consists of some additional information like review, featured image, price etc, whereas the rich cards have evolved for an enhanced visual design for organic mobile search results.

Standard results

 

Rich Snippets Results

 

Rich Cards Result

 

How to implement Rich Cards?

Google has made implementation of Rich cards very simple. Although is only available for movies and recipes but soon Google will make possible for you to use for products and events also.  You can find rich cards option under Search Appearance.

Rich cards use JSON-LD  method of encoding Linked Data using JSON. Basically, it enables you to offer Google additional data that can be used for rich snippets and card on Google’s result pages. You can modify the coding according to your requirements.

After you have completed the editing you can see the preview and publish it.

How they will affect ranking?

The evolution of rich cards in SEO has transformed the search experience by primarily focusing on the images and little text to give richer mobile user experience. As we know that schema markup has high impact on CTR.  Google also show rich answers for most of the queries. Users also give importance to images rather than plain text and will definitely click them.  If you are using rich card or snippets your searches will dramatically change in SERP’s because implementing rich cards have high potential of making your keyword visible.  It does not mean that if you don’t use them Google will penalize you, but sooner you start using them the better results you will have.