SEO Company Manchester

A Search Engine Optimization campaign can also be inspected by a small business owner to promote the digital footprint of the company’s online website.

The following rationale needs to be kept in mind if SEO is indeed being implemented by a small business owner:

1. Never play around with Black Hat SEO techniques which will result in search engine penalties and blacklisting.
2. Always be on top of things especially when it comes to the SEO campaign. The small business owner should try and get a beginner’s knowledge regarding SEO so that any malpractices by the service provider can be identified by the small business owner.
3. Gaining a basic knowledge about free SEO tools like Google Analytics and Google Search Console. This will enable the small business owner to keep track regarding the success/failure of the SEO campaign.
4. Signing up and creating a Google+ profile for the small business which lends authority to the company website when such social feeds are included as part of the design builds.
5. Implement a SEO strategy which is geared towards multiple search engines like Google, Bing, Yahoo etc. This way if search engine rankings improve on all the platforms, the amount of increase in the number of online visitors will be three fold.
6. Incorporate the use of paid Pay per Click campaigns to complement the organic SEO strategy.
7. Using high quality and frequently updated content will gain favors from both search engine crawlers and human visitors.
8. The content on the website of a small business should be persuasive enough to convince the visitor for closing the deal and completing a purchase. This means that the content should be relevant, informative and engaging for the end user and satisfy his reason for coming online to search for something.
9. Strive to reduce redundancy as much as possible by removing similar content spread out over multiple web pages.
10. Try to reduce the total page count which makes it easier for both search engine crawlers and human visitors to navigate through the website.
11. Stay away from a “Cut, Copy, Paste” approach where content from similar websites are blindly used to build up the content matter in a small business website.
12. Any content uploaded onto a small business website should be linked with a Google+ profile as this lends authenticity and genuineness to all the related matter.
13. Analyze the content for competitor websites and strive to be one step ahead of them so that search engine rankings improve in the long run.
14. Making the content on a small business website user friendly will result in lower bounce rates and lead to people spending more time on the target website (both positive metrics for higher search engine rankings).
15. Healthy use of videos which increase the amount of time an end user spends on a website (provided the content is attention worthy).
16. A picture can be the equivalent of a hundred words and promote continued discussion/online chatter. This will lead to more back links which are SEO friendly.

 

Lyseis Marketing Limited is a leading SEO Company Manchester and can help small, growing businesses to develop their digital profile. Feel free to get in touch with us for a free initial consultation.

 

 

 

SEO Company Manchester

Search Engine Optimization is the implementation of a set of structured techniques, the end result of which (in the long run) will be higher search engine rankings. Higher rankings from search engines will drive up the quantum of visitor traffic to a target website (possibly leading to higher conversion rates and sales numbers).

There are a number of different search engine optimization techniques available which can be implemented for a clients target website:

1. On-Page Optimization techniques involve direct changes to the design and build structure of the target website. They include changes to the page title, use of Meta tags like Meta description, use of “ALT” tags for images etc.
2. Off-Page Optimization techniques include steps like article submission, blog writing, press release writing, guest blog posting, and social bookmarking etc. all of which involve the usage of the finalized key words designated for that website.

Frequent SEO audits are an integral part of a long term SEO strategy. The purpose of a typical SEO audit is to red flag any issues which may be detrimental towards the achievement of a higher search engine ranking.

One of the major focus points of a SEO Audit is Site Infrastructure.

When it comes to Site Infrastructure, the following elements become very important in terms of a SEO Audit:

1. Page Inclusion Statistics: This metric lists out the total number of web pages being crawled and indexed by a search engine crawler.

If the number of web pages being crawled and indexed is a very low count, then there is an inherent problem which needs to be resolved.

2. txt File: The content within this file indicates to search engine crawlers pertinent sections of a website which should not be crawled and indexed. However in many real world engagements, there have been cases where the robots.txt file was used during the developmental phase of a website (for keeping out the search crawlers) but the file has not been updated at the time of go-live (indicating to search engine crawlers that it is now ok to crawl and index the web pages).

3. Redirect Server Syntax: Search Engine Crawlers need to be provided with correctly coded syntaxes. Examples of these would be a 301 and a 302 redirect.

A 301 is a permanent redirect while a 302 is a temporary redirect which will signal to the search engine crawler that the redirect is short term and that the crawler can visit the web page again.

4. Provision of Sitemaps: The existence of a XML Sitemap makes it very easy for search engine crawlers to locate the main components of a website. As a result, the crawling and indexing process is faster and much more efficient. The provisioning of a HTML sitemap makes it easier for online visitors to coalesce and navigate through multiple web pages.

5. URL Design Structure: A properly formatted URL should ideally contain the keywords and as much descriptive content as possible. Numbers and codes should never form a part of the URL string as this makes it difficult to decipher what the web page is all about (applies to both search engine crawlers and humans).

If you are interested in SEO Company Manchester, please feel free to get in touch with Lyseis Marketing Limited. Our team of SEO experts work with clients in and around the Greater Manchester Area(United Kingdom), to improve the digital footprint of their websites. 

 

 

 

 

 

 

 

 

SEO Company Manchester

Search Engine Optimization refers to the usage and implementation of a defined methodology, the end result of which is a higher ranking on multiple search engine listings. Higher rankings on search engine result pages will drive more online traffic to a specific website leading to higher conversion rates and more revenue.

On-Page SEO techniques refer to multiple design element changes implemented as part of the overall website design build. Effective implementation of the same leads to an improved visibility in the eyes of ranking algorithms thereby leading to better rankings.

Some of the industry recognized benchmarks for quality On-Page SEO techniques are listed below:

1. Use of Page Titles: Each individual webpage should have a page title comprising the keywords relevant for that specific webpage. Search Engine crawlers will make note of the keyword in the page title as part of the indexation process. This way, later on, when a keyword (matching the one previously indexed) is entered as part of a search string, the original webpage will show up as part of the query results.
2. Use of Meta Descriptions: A published web page should always have a meta description. Relevant keywords should be included as part of the meta description which serves to describe the content present within the webpage.
3. Use of Meta Tags: The final webpage design build should incorporate the use of meta tags. These text snippets should include the finalized keywords and describe the content matter. In terms of visibility, meta tags are embedded within the source code for the web page.
4. Proper URL Structure: Ideally the URL structure should identify directly with the brand identity. Every effort must be made to avoid coded numbers as part of the URL string. The final URL structure should clearly explain what the target webpage is all about. An URL structure which is search engine friendly will be indexed much faster by the search engine crawlers. The URL structure should also ideally contain the keywords identified for that target page.
5. Use of graded Header Tags: When designing content which will be listed on a website, it is very important to keep the reader in mind. Proper sections and paragraphs should be used so that the reader can easily identify the end of a previous section and the beginning of the next. Proper usage of headings and sub-headings is required to clearly distinguish each section from one another.

Each section should be assigned a heading using the tags like H1, H2, H3 etc.

The H1 tag is used for the main heading of the page and subsequent headings are assigned using H2 tag and so on.

6. Keeping Keyword Density down to a minimum: An ideal quotient for this metric should be between 2-5%. Keyword Stuffing should be avoided at all costs. All the finalized keywords should be used broadly within the content matter so that the same can be picked up by the search engine crawlers and indexed.
7. Use of Image ALT TEXT attribute: Any image which is part of the primary webpage content should be SEO friendly. All the images should have titles included (and these titles should in turn include the relevant keywords) so that search results can be sourced from Google Images. In order to make the images visible to the search engine crawlers, both the “ALT TEXT” and “Description” attributes should be populated for each image in question.
8. Usage of proper internal links: A website where each separate webpage is interlinked with one another augurs well in the eyes of a search engine crawler.

It also makes it easier for end users to navigate through an entire website consisting of multiple web pages. A satisfied user will spread the word and traffic will improve overall.

Google Rank Brain & It’s Impact on the SEO Landscape

Google has started using a new machine-learning Artificial Intelligence system called “RankBrain”. It is used to process search results in the Google search engine.

Machine learning is a situation where a computer teaches itself on different matters in place of being taught by humans.

RankBrain does not replace the latest search engine algorithm from Google which is Panda 4.2. It forms part of the overall search algorithm which is used to generate the most relevant links for the end user.

The use of RankBrain was confirmed by Google on 26^th October 2015. In terms of importance, RankBrain is number 3 on the ranking algorithm checklist after links and content.

As an example, if RankBrain comes across a word or phrase for the first time, the machine will make an educated guess in terms of other words/phrases which might have a similar meaning and the results will be filtered accordingly. This makes it a perfect tool for scenarios where search engine users have typed in “never-before-seen” search queries.

Google’s total search algorithm has over 200 ranking factors which make up the ranking algorithm and the exact functions for each of them will never be fully disclosed by Google. The most widely accepted consensus is that RankBrain interprets the users search query to find matching pages that may not have contained the exact words typed in by the end user.

When offline, RankBrain is passed a batch of past search items and learns by itself when it matches this with the search results. Once the output from RankBrain is verified by an internal Google team, the system is updated and brought online again.

The advent of RankBrain has a far reaching impact on the SEO landscape. RankBrain will effectively counteract the usage of spamming techniques and black-hat SEO methodologies. Websites that are updated frequently and have a clear, logical control over their content will benefit from the existence of RankBrain.

In addition, SEO analysts should also evaluate a client website’s site speed, microdata and Secure Sockets Layer. All this in tandem with regular white-hat tactics will lead to a better consideration from RankBrain.

 

Want To Drive Traffic To Your Website

These days “How to drive traffic to your website?” Is really a very big question to any individual who want to increase their business.

SEO stands for Search Engine Optimization. SEO interventions ensure that the website is getting increased traffic to increase ROI. It is the way of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. To do SEO, one can consider few tips that can help them to rank their website on top first 3 results of Search Engine.

Here are some effective tips on SEO Services:

– On-page Analysis

By doing On-Page Analysis, one can analyze the flaws on the website and accordingly take effective measures to reduce the flaws but also help Search Engines to crawl your website instantly. In the matter, you can also use various free tools to analyze the ON-Page of website.

– Off-Page Analysis

By putting some effort in Off-Page analysis you can go deeper into the art of Search Engine Optimization. There are various Off-Page factors that affect the PR of your website. Therefore it is very important to follow the basic techniques for Off-Page optimization and some of these strategies are:

• Blog Posts
• Blog Commenting
• Social Bookmarking
• Social Media
• Forum Commenting and many more.

In this way, one can easily get high PR for their website and easily boom the website indexing on Search Engine Page results.

There are so many SEO Service Companies around you but it’s all up to you to select the best one which ensures you to give better results for your website within 3-6 months by doing White Hat.