SEO Company Manchester

A Search Engine Optimization campaign can also be inspected by a small business owner to promote the digital footprint of the company’s online website.

The following rationale needs to be kept in mind if SEO is indeed being implemented by a small business owner:

1. Never play around with Black Hat SEO techniques which will result in search engine penalties and blacklisting.
2. Always be on top of things especially when it comes to the SEO campaign. The small business owner should try and get a beginner’s knowledge regarding SEO so that any malpractices by the service provider can be identified by the small business owner.
3. Gaining a basic knowledge about free SEO tools like Google Analytics and Google Search Console. This will enable the small business owner to keep track regarding the success/failure of the SEO campaign.
4. Signing up and creating a Google+ profile for the small business which lends authority to the company website when such social feeds are included as part of the design builds.
5. Implement a SEO strategy which is geared towards multiple search engines like Google, Bing, Yahoo etc. This way if search engine rankings improve on all the platforms, the amount of increase in the number of online visitors will be three fold.
6. Incorporate the use of paid Pay per Click campaigns to complement the organic SEO strategy.
7. Using high quality and frequently updated content will gain favors from both search engine crawlers and human visitors.
8. The content on the website of a small business should be persuasive enough to convince the visitor for closing the deal and completing a purchase. This means that the content should be relevant, informative and engaging for the end user and satisfy his reason for coming online to search for something.
9. Strive to reduce redundancy as much as possible by removing similar content spread out over multiple web pages.
10. Try to reduce the total page count which makes it easier for both search engine crawlers and human visitors to navigate through the website.
11. Stay away from a “Cut, Copy, Paste” approach where content from similar websites are blindly used to build up the content matter in a small business website.
12. Any content uploaded onto a small business website should be linked with a Google+ profile as this lends authenticity and genuineness to all the related matter.
13. Analyze the content for competitor websites and strive to be one step ahead of them so that search engine rankings improve in the long run.
14. Making the content on a small business website user friendly will result in lower bounce rates and lead to people spending more time on the target website (both positive metrics for higher search engine rankings).
15. Healthy use of videos which increase the amount of time an end user spends on a website (provided the content is attention worthy).
16. A picture can be the equivalent of a hundred words and promote continued discussion/online chatter. This will lead to more back links which are SEO friendly.

 

Lyseis Marketing Limited is a leading SEO Company Manchester and can help small, growing businesses to develop their digital profile. Feel free to get in touch with us for a free initial consultation.

 

 

 

SEO Company Manchester

Search Engine Optimization is the implementation of a set of structured techniques, the end result of which (in the long run) will be higher search engine rankings. Higher rankings from search engines will drive up the quantum of visitor traffic to a target website (possibly leading to higher conversion rates and sales numbers).

There are a number of different search engine optimization techniques available which can be implemented for a clients target website:

1. On-Page Optimization techniques involve direct changes to the design and build structure of the target website. They include changes to the page title, use of Meta tags like Meta description, use of “ALT” tags for images etc.
2. Off-Page Optimization techniques include steps like article submission, blog writing, press release writing, guest blog posting, and social bookmarking etc. all of which involve the usage of the finalized key words designated for that website.

Frequent SEO audits are an integral part of a long term SEO strategy. The purpose of a typical SEO audit is to red flag any issues which may be detrimental towards the achievement of a higher search engine ranking.

One of the major focus points of a SEO Audit is Site Infrastructure.

When it comes to Site Infrastructure, the following elements become very important in terms of a SEO Audit:

1. Page Inclusion Statistics: This metric lists out the total number of web pages being crawled and indexed by a search engine crawler.

If the number of web pages being crawled and indexed is a very low count, then there is an inherent problem which needs to be resolved.

2. txt File: The content within this file indicates to search engine crawlers pertinent sections of a website which should not be crawled and indexed. However in many real world engagements, there have been cases where the robots.txt file was used during the developmental phase of a website (for keeping out the search crawlers) but the file has not been updated at the time of go-live (indicating to search engine crawlers that it is now ok to crawl and index the web pages).

3. Redirect Server Syntax: Search Engine Crawlers need to be provided with correctly coded syntaxes. Examples of these would be a 301 and a 302 redirect.

A 301 is a permanent redirect while a 302 is a temporary redirect which will signal to the search engine crawler that the redirect is short term and that the crawler can visit the web page again.

4. Provision of Sitemaps: The existence of a XML Sitemap makes it very easy for search engine crawlers to locate the main components of a website. As a result, the crawling and indexing process is faster and much more efficient. The provisioning of a HTML sitemap makes it easier for online visitors to coalesce and navigate through multiple web pages.

5. URL Design Structure: A properly formatted URL should ideally contain the keywords and as much descriptive content as possible. Numbers and codes should never form a part of the URL string as this makes it difficult to decipher what the web page is all about (applies to both search engine crawlers and humans).

If you are interested in SEO Company Manchester, please feel free to get in touch with Lyseis Marketing Limited. Our team of SEO experts work with clients in and around the Greater Manchester Area(United Kingdom), to improve the digital footprint of their websites. 

 

 

 

 

 

 

 

 

SEO Company Manchester

Search Engine Optimization refers to the process whereby multiple strategies are implemented in order to improve a websites search engine rankings. A successful SEO campaign will improve the websites S.E.R.P. rankings thereby attracting more inbound web traffic. More visitors to a company’s online website will translate into higher conversions and final sales numbers.

Given below are some “real world” SEO tool tips which will be of great benefit to a SEO “newbie”:

1. Constant monitoring of search engine rankings. It’s impossible to decide if a SEO campaign is successful or not unless the target websites rankings are monitored on a daily basis. This will necessitate any further changes to the overall SEO strategy dynamics depending on whether the ranking has gone down or up.
2. Proper placement of keywords. Once the list of keywords for a target website has been finalized, these have to be used in specific areas of the webpage. Keywords have to be a part of the title, the content, the URL structure and image objects etc. Keyword stuffing should be avoided at all costs in order to avoid any penal outcomes imposed by the search engines.
3. Proper usage of internal links. All the individual web pages which make up the overall website needs to be interlinked with one another. This not only augurs well with the search engine crawlers but also makes it easier for the end user to navigate through the website.
4. Usage of a well structured sitemap. This makes it easier for search engine crawlers to search for and index a specific website.
5. Coinage of a well structured URL. Any codes or numbers should be avoided as it makes it difficult for both the search engine crawler and the end user to know what the target web page is all about. Keywords should ideally be a part of the finalized URL structure.
6. Usage of flash should be avoided at all costs. It is inherently invisible to the search engine crawlers and does little to improve rankings. If flash is used though, appropriate text and navigation options should be placed alongside explaining the overall context.
7. Image descriptions need to be provided. Image names should make use of the relevant keywords. The “ALT” tag should be invoked and used to provide a proper description for every available image and keywords have to form a part of the image description. Proper captioning should also be made use of using appropriate keywords.
8. High quality content material is of paramount importance. The content also needs to be relevant, engaging and updated on a frequent basis. If these steps are followed on a consistent basis, then user retention will be high and search engine crawlers will see all this in a positive light.
9. Social Media Presence: Being active on multiple social media platforms increases a site’s online digital footprint and visibility. Sharing important information on major social media channels like Facebook, Twitter etc. goes a long way in generating much needed back-links.
10. Relationship Building: It is always a good practice to reach out to site administrators of related sites and request for a link with them. If the content is relevant and informative, most site administrators will response positively.

 

If you are looking for a SEO Company Manchester, feel free to reach out to Lyseis Marketing Ltd. The professional team here at Lyseis will draw up a custom SEO solution which will drive up your inbound web traffic levels in no time.