Cheap Web Design Manchester

Web Design refers to the design, development and maintenance of high quality websites with engaging content.

Web Design normally encompasses any design activities which serves to improve the front-end design element. These design components are almost always signed off and approved by the client.

In order to create the perfect website, one needs to take into account the following “tool tips”:

1. Develop a consistent branding campaign. This will involve identification of the target audience who will exhibit significant amounts of brand loyalty towards the brand in question. Competitor research will be needed as well as audience/public opinion before a brand identity is promulgated and finalized. Once a brand identity has been developed, this will have to be promoted using different channels but the material (and underlying) message needs to be consistent and cohesive.
2. Design Decision Elements: This will involve the selection of a specific template style which is in sync with the brand identity. Multiple options are available with a mix of different themes and styles catering to different client requirements.
3. Improving the “Look and Feel” of the overall layout: This requirement can be achieved through different tool sets which provide a range of different functionality including parallax scrolling, embedding of background videos etc.
4. Improving the End User Experience: This can be achieved through multiple design strategies. The navigation flow needs to be clear and transparent to a first time user so that at a glance, the user can decide where he/she needs to navigate. Content should always be delivered in a hierarchical manner so that critical components have high and prominent visibility. Liberal use of Call to Action messages prompt visitors to take a direct line of action and solve a particular requirement as soon as possible. Selection of a proper font type and font size promotes positive end user experience. Usage of designated headers and footers will deliver the correct message to the viewers.
5. Search Engine Optimization Techniques: The website needs to be optimized for search engine crawlers so that they can be indexed. Keyword research is extremely important in order to identify market trends. Textual content needs to be developed keeping SEO in mind and should include all the necessary keywords. Meta tags should be used where needed and this will improve visibility in the eyes of the search engine crawlers. Website images should have Alt Text attributes populated so that the same is visible to the search engine crawlers. Use of link building and promotion of back links from high page ranking sites will lead to better search engine rankings in the long term.
6. Support for mobile platforms: A website should support viewing from both desktop and mobile platforms. Recent studies have shown that an increasing number of online visitors browse the internet from mobile devices compared to conventional computers. Google has also released a recent report stating that the ranking algorithm will be more biased in favor of websites which support both mobile/desktop platforms compared to ones based on just the desktop variant. In light of all these developments, websites need to have inbuilt support for mobile visitors.
7. Customer Interaction and Engagement: Once a website has gone live, it needs to be able to generate a 2 way traffic i.e. information content is visible to the end users and this same populace is able to provide user comments and feedback. This will keep the website content interesting and engaging, prompting follow-up discussions. Ability to read and post comments coupled with usage of tweets will all lead to better networking and more positive visibility in the greater digital community at large.

 

 

 

 

 

 

Product Photography Manchester

Any individual or organization wishing to setup an online store will need to take into account 2 key elements: an e-commerce platform and high quality still images.

For clients on a shoe string budget, the following tool tips need to be kept in mind which will allow the capture of high quality still visuals:

1. Optimum amount of ambient lighting: Natural light will always do wonders for still images. Being close to the window and shooting during daytime (on a bright and sunny day) will lead to the best results. Another important aspect regards the treatment of shadows while taking still images. Soft shadows should always be the quality benchmark where the size of the lighting source is larger in comparison to the target object.
2. Use of the Infinity Curve: This refers to the usage of a white background. The target object has no context horizon except a pure white background which is uncluttered and maximizes the user focus on the target object. A single piece of pure white paper or fabric is bent and placed appropriately in order to create this photographic illusion.
3. Usage of different angles and viewpoints: A selection of different photos should be taken in rapid succession, each of them having varying angles and viewpoints. A final selection should then be made amongst those still images which are able to correctly identify the target objects real world dimensions and be visually enticing at the same time.
4. Use of a tripod: Motion blur results from any movement or vibration at the time the photo is taken. The end result is a still image which is blurred and distorted. Using a tripod takes care of this issue and leads to still images of a very high caliber.
5. Determining the Sense of Scale: The photographer may include additional “props” as part of the photo shoot. These “props” are typically real world items with which most viewers are familiar. This allows them to determine the sizing ratio (and sense of scale) of unfamiliar target objects in relation to the “props”.
6. Creation of real life scenarios as part of the photo shoot: Still images should always be taken in the context of real life surroundings. For example, a still image of a watch on someone’s wrist will add a flavor of genuineness and allow potential buyers to make a firm decision as to whether the “watch” will look good on them or not.
7. Product Variety: For target objects available in large color variants, images for the same should be made available to the viewer. A prime example would be men’s neck-ties. A still image showing an entire product range made up of varying color sets will entice potential customers to make the final purchase.
8. Review on a larger screen: Many still images have a varying level of visual appeal when viewed through both a camera or on a laptop screen. One should not delete the still image just because it doesn’t look right on the camera’s HD display.
9. Avoid usage of photo filters: Potential customers will always be in favor of still images which are natural and not aesthetically altered through photo filters. Usage of photo filters are sometimes clearly visible and can lead to a dissipation in the quantum of brand loyalty and trust towards the product manufacturer.
10. Usage of “Macro” mode in cameras for taking still images of target objects of a small stature. The end result is a high quality still image where the focus is on the subject with the background slowly blurring out.
11. Use of different editing tools for creating the perfect still image which can be hosted online as part of the e-commerce product portfolio.

Digital Marketing: What it is and why it matters ?

Digital Marketing is a channel of marketing where the client intends to promote their portfolio of goods or services through an electronic medium.

A proper digital marketing campaign delivered online should also incorporate the usage of effective SEO techniques in order to guarantee optimal success levels.

A marketing campaign which is digital in nature enables the client company to make changes in response to real time market dynamics. A digital campaign can be altered on the fly if the implementer feels that the requisite demand curve is not being met.

A typical digital marketing analyst will review the website traffic and find answers to metrics like the exact webpage which was viewed, the number of repeat visits to that webpage and the amount of time spent by the user on the webpage, number of conversions and any content which may need to be reviewed. The Internet or World Wide Web is the electronic medium which has the closest linkage with digital marketing campaigns mainly because of the widespread proliferation of the World Wide Web on a global basis.

The advent of digital marketing has become very important over the last couple of years. This is because a digital marketing campaign has no set boundaries. Target customers can have access to the information required by them at any time and from which ever location they intend to source it from. Corporate entities have responded to this requirement by airing marketing campaigns on global channels like YouTube etc. where a person based in India can view an ad running in Canada.

Traditional marketing campaigns used to be controlled by the campaign specialists who dictated how the message filtered down to the end user. Digital marketing has turned this concept upside down. An end user who has a negative vibe about a particular ad can now post his comments on Twitter as an example and this post can then go viral globally, totally outside the control of the original marketer.

Digital Marketing campaigns are no longer one sided. There is a lot of peer level feedback which can either make or break the success of the original campaign.

Consumer demand has also changed significantly in response to digital marketing. Target customers are now more “wired” than ever before. They want brands which elicit trust and quality & prefer campaigns which are personalized in nature rather than just being generic and off the shelf.

For a digital marketer, it is of utmost importance to manage client relationships. One has to know not just what the consumer wants but also find out his/her digital footprint so that an optimum delivery mechanism for sending the “marketing” content can be devised. Different channels will then be used for passing on the “marketing” content like internet ads, social media postings, mobile messages or emails.

Some of the major difficulties being faced by modern day digital marketers include:

1. Choice of the most appropriate digital channel which will have the widest customer outreach. This decision is hampered by the proliferation of different technologies, varying customer mindsets and different govt. legislation covering “Spam” communications.
2. High levels of competition fuelled by more affordable digital marketing campaigns. The no. of vendors choosing to get the customers demand is much more compared to the actual customer demand base.

For a digital marketing campaign to be successful, there are essentially 3 main elements which need to be factored in:

1. Client relationships need to be managed effectively over both digital and traditional channels.
2. Effectively identify changing customer trends and dynamics & respond to the same with a minimal time lag.
3. Make use of data collection tools like Tableau & Qlik Sense etc. to aid in proper data analysis and faster decision making.

 

 

 

Google Rank Brain & It’s Impact on the SEO Landscape

Google has started using a new machine-learning Artificial Intelligence system called “RankBrain”. It is used to process search results in the Google search engine.

Machine learning is a situation where a computer teaches itself on different matters in place of being taught by humans.

RankBrain does not replace the latest search engine algorithm from Google which is Panda 4.2. It forms part of the overall search algorithm which is used to generate the most relevant links for the end user.

The use of RankBrain was confirmed by Google on 26^th October 2015. In terms of importance, RankBrain is number 3 on the ranking algorithm checklist after links and content.

As an example, if RankBrain comes across a word or phrase for the first time, the machine will make an educated guess in terms of other words/phrases which might have a similar meaning and the results will be filtered accordingly. This makes it a perfect tool for scenarios where search engine users have typed in “never-before-seen” search queries.

Google’s total search algorithm has over 200 ranking factors which make up the ranking algorithm and the exact functions for each of them will never be fully disclosed by Google. The most widely accepted consensus is that RankBrain interprets the users search query to find matching pages that may not have contained the exact words typed in by the end user.

When offline, RankBrain is passed a batch of past search items and learns by itself when it matches this with the search results. Once the output from RankBrain is verified by an internal Google team, the system is updated and brought online again.

The advent of RankBrain has a far reaching impact on the SEO landscape. RankBrain will effectively counteract the usage of spamming techniques and black-hat SEO methodologies. Websites that are updated frequently and have a clear, logical control over their content will benefit from the existence of RankBrain.

In addition, SEO analysts should also evaluate a client website’s site speed, microdata and Secure Sockets Layer. All this in tandem with regular white-hat tactics will lead to a better consideration from RankBrain.

 

9 Reasons for implementing SEO

Search Engine Optimization is a tailored business strategy which includes a defined set of activities the ultimate aim of which is to increase visitor traffic to a specific website, achieved to a large extent by obtaining a higher ranking on a Search Engine Results Page (SERP) like Google, Yahoo, Bing etc.

Over the last decade or so, with the advent of e-commerce platforms coupled with high speed internet and more robust digital connections, people are surfing the World Wide Web like never before. Nowadays, it is more common for children to enter search queries in Google for finding answers to a specific question in place of just asking their own parents. Adults are also not far behind. In place of driving to a specific location for purchasing a product, consumers are more adept at placing an online order and waiting for a “home delivery” of the same.

Apart from generating a large wave of user traffic to a website which is correctly optimized for Search Engines, there are other ancillary benefits of implementing SEO as a strategic business tool:

1. Correct optimization techniques for a website means better rankings and improved user satisfaction. A user experience which is satisfactory directly translates to a higher ranking factor. The different criterion includes a design which is both desktop/mobile friendly, fresh content and low load times. Improved user experience means a higher conversion rate and generation of brand loyalty.
2. Properly implemented SEO techniques drive improved customer traffic to a specific website. This is all the more important in the backdrop of recent research studies which show that “Organic”(Unpaid) searches account for more than 64% of all visits to a specific website.
3. Higher conversion rates for leads generated by SEO. In the real world, it makes more sense for a person to purchase a product/service from a business which he/she found out through properly implemented SEO techniques by the business in question.
4. Local search listings lead to multiple visits and follow on sales. Local businesses are now optimizing their websites for local search visibility. This way possible consumers in the neighborhood can identify pertinent locations, hours and directions. The end result may be a physical visit and all other factors being in the favor of the proprietor, a sales deal will be closed.
5. Marketing personnel in companies who have a solid digital marketing strategy have acknowledged that proper SEO techniques leads to more than 66% of their digital marketing efforts being successful in the long run.
6. Ranking higher on the SERP’s (delivered through proper SEO techniques) can lead to enhanced brand loyalty and credibility where consumers are more ready to accept your product/service offering.
7. Proper SEO-optimization at the foundational level may allow the implementer to take a less hands-on strategy in comparison to other marketing efforts like social media and email marketing which involves some degree of continual effort.
8. Improper SEO techniques which do not place the target business in the 1^st page of a SERP indirectly means lost customer leads and sales options. About 71% of clicks by customers happen on the 1^st page itself and if a business is not on the same, it doesn’t augur well for the business in hand.
9. According to recent studies, 81% of consumers research about their possible purchase options online before making an actual purchase. Having a proper SEO approach means consumers are more easily able to find out the products which they want (and businesses which provide them).

 

 

 

 

 

The Best way to utilize web 2.0 for SEO

Introduction

With the tremendous change in World Wide Web Technology everybody wants to have a website that showcases his business services and products effectively to improve the collaboration with clients. To improve the functionality of web design web 1.0 was introduced whose main aim was to enhance creativity and share information securely.  Web 1.0 provides network as a platform which allowed users to run web applications and retrieve information online.  Now, the concept of traditional web site designing has been changed .With the introduction of web 2.0 there was transition of static html to dynamic html website which were responsive also. Basically web 2.0 is a new version or second generation of website design and development. Most of the technologies used in delivering web 2.0 are rich Web technologies, such as Adobe Flash, Ajax, RSS, and Microsoft Silverlight.

Most of the people who are doing SEO are unaware of the benefits of web 2.0. Web 2.0  not only give you a  dynamic website but it is also very helpful  in making back links for SEO and helps in driving traffic to the website. Popular web 2.0 websites are having high PR.  If you make a new website using their platform will definitely pass some link juice to your website. The best practice is to post high quality and unique content in your  web pages , once you have done that it is prettier much easy to get your rank website higher  with one good back link only.  All the web 2.0 sites will get you good quality back links for you site and aids in promoting your products and services.

Below are some Advantages which you should probably know before making your profile:

• Give do follow links
• Helps in indexing site to Google
• Improved ranking of keywords
• Offers free space for posting content
• Information can be shared easily with large number of users.
• Return on investment is higher as once your keyword is ranked it will get lot of traffic.
• Increased visibility and accessibility leads to higher sales for your business.

 

Here I am listing some popular and high PR web 2.0 sites in which you can make your profile.

1. WordPress.com
2. Blogspot.com
3. Livejournal.com
4. Tumblr.com
5. Storify.com
6. Wix.com
7. Myspace.com
8. Weebly.com
9. Webs.com
10. Typepad.com

There are some Factors which you need to consider before making website. Just copy and pasting some content and images won’t help your site to allure users. You have to make sure that your content is optimized.

• Post original and unique content.
• Use HD images to display your products. Stuff Keyword in ALT Attribute of image.
• Select relevant theme that matches you niche.
• Share your sites on social media platform to get more audience.
• Don’t overcrowd your site with more animation and flash.

With the advent of web 2.0 sites websites have become dynamic and provides an interactive web interface.  Undoubtedly, using web 2.0 sites right way helps to boost traffic on your website. If you don’t see instant results, have patience and keep building the back links and you will indubitably see a result.

Lyseis Marketing Limited is leading SEO Company in Manchester which provides best SEO Services to companies to boost their traffic and rank higher them on SERP’s.

Kickoff your blog with these simple tips

In this technical Era everyone is connected to each other through a medium so strong and the medium is been termed by our society as “Internet”. Blogging is the best platform where you can share your thoughts and discuss openly about them. You not only get to share your thoughts and passions but also get a chance to engage with different people around the globe.  Few years back blogging was just a hobby done by the people who were willing to post about their lives. But now internet has become one of the most powerful platform through which people can raise their voice against the positive & Negative things prevailing in society. By their writings they can arouse masses. There are people who write to convey important news that relate to any topic, technical information, global happenings, writing tips or any particular genre in whole. Here we will look how blogging can affect your business and its importance in SEO.

Benefits of Blogging in SEO

1. Helps in Establishing Your Business: If you want to start a new business blogging has an efficacy to build a trust with your existing and even potential customers by providing them with valuable and high quality content through your blog posts. If you own a small business you can increase your brand visibility and compete with larger companies.
2. Drive Traffic to your Website: Once you starting posting quality content on your website you can attract lot of people to your website as well. It is free marketing tool as people will share, repost, tweet your post with others and hence it will increase the credibility and more people would like to connect with you.
3. Worried about leads? : Once the traffic has been upsurge you have an opportunity to convert the readers into leads and eventually into the customers. Try to allure your regular visitors with various tempting offers that they do not resist to visit your website often and buy your products.
4. Improved SEO: Search engines always try to deliver high quality content to the visitors. When you are regularly posting the content on your blog the Search engines will definitely take this into account and will make your website appear higher in SERP’s.

How can you write effective Blog

Now you are acquainted with benefits of blogging, it is essential that your posts are written effectively to attract the visitors. We will provide you some basic tips that you must consider before writing a blog:

1. Title: Title is the most crucial part of your blog. It has the tendency to bring your readers in. Keep your title informative and simple that usually people search for. You can also add your focus keyword in the title.
2. Body: Write in short paragraphs. Start with the introduction of the topic and explain what your post will contain. Include bullets or sub headings as people will love to read short and simple lines. Quote your important text to catch attention of a reader.
3. Images: Use relevant and high quality images to describe your blog. Give a title or a caption to the image. For better Search ranking use alt tag in your images, it is better including your keyword in it.
4. Personal Experience: Share your personal story or experiences as readers will engage personally into your blog and will increase the authority of your blog. You can even ask for the suggestions and reader will surely connect to you.
5. Content: The content should be relevant to the title. You should write at least 400-500 words so that that reader gets a fair idea of what you want to convey.

Do and Don’ts

1. Post consistently, around 2-3 posts per week is enough to share your ideas.
2. Keep language simple, avoid complicated words otherwise people will look more into dictionary rather than to your blog.
3. Share your post on Social media to capture more readers. Even allow readers to share the post by adding social media buttons on your blog.
4. Allow readers to leave comments easily with a commenting feature so that they can also share their view or ideas about the topic.
5. End with a strong conclusion. Just brief the main points about your article.
6. Make your post well- formatted, with proper alignment and line spacing.

 

So, embark your journey to blogging world by following our simple guidelines and productively build your business.

Rich Cards: Changing face of SEO

Google has recently added the upgraded version of “rich snippets” to “rich cards” in Webmaster. It is actually enhanced visual design of rich snippets to attract more attention from searchers.  Rich cards uses the same type of schema markup as rich snippets but the difference being is that they will show up in organic searches in mobile view.

Google has added four options recipes, events, products, reviews but only two of them “recipes and movies” are currently available and others are for testing. It’s unknown whether or not they will be available for other products and services in the future. Google has already announced that it’s looking into the possibility of making rich cards accessible to other types of publishers. It’s just a matter of time before that happens.

What are rich cards?

The results on Google have changed significantly from standard results to rich snippets and now to rich cards.  Standard results were the text that showed up in the result pages, where as the rich snippets consists of some additional information like review, featured image, price etc, whereas the rich cards have evolved for an enhanced visual design for organic mobile search results.

Standard results

 

Rich Snippets Results

 

Rich Cards Result

 

How to implement Rich Cards?

Google has made implementation of Rich cards very simple. Although is only available for movies and recipes but soon Google will make possible for you to use for products and events also.  You can find rich cards option under Search Appearance.

Rich cards use JSON-LD  method of encoding Linked Data using JSON. Basically, it enables you to offer Google additional data that can be used for rich snippets and card on Google’s result pages. You can modify the coding according to your requirements.

After you have completed the editing you can see the preview and publish it.

How they will affect ranking?

The evolution of rich cards in SEO has transformed the search experience by primarily focusing on the images and little text to give richer mobile user experience. As we know that schema markup has high impact on CTR.  Google also show rich answers for most of the queries. Users also give importance to images rather than plain text and will definitely click them.  If you are using rich card or snippets your searches will dramatically change in SERP’s because implementing rich cards have high potential of making your keyword visible.  It does not mean that if you don’t use them Google will penalize you, but sooner you start using them the better results you will have.

Heading Tags – An Important Aspect Of On-Page SEO

As we know heading tags are imperative for every web document to structure the content. By using Heading Tags we differentiate our web page content. Use heading tags for headings only not for making Text Large or Bold. 

Definition of Heading Tags

Heading Tags are well-defined by W3Schools that <h1> to <h6> tags are used to define Heading on a web document. “According to W3Schools – <h1></h1> is the foremost heading which is very important for any web document and <h6></h6> is the least important heading that holds very less importance in a web document as compared to other heading tags. ”

Defined Heading Tags are:

• <h1>some text here</h1>
• <h2> some text here </h2>
• <h3> some text here </h3>
• <h4> some text here </h4>
• <h5> some text here </h5>
• <h6> some text here </h6>

h1 tag should be main headings which if followed by further h2, h3 and so on. The h1 is usually the boldest one whereas h6 font size is small so don’t get confuse yourself and stop thinking that Heading Tags as merely formatting for the web pages and for Search Engines Heading Tags are for just categorization of content on web page.

Heading Tags come with various attributes to make user-friendly websites but Search Engines use these defined headings to solely index the structure and content of web documents. In other words, you can say that Heading Tags are used to show the web document structure.

How to use the Heading Tags within your webpage according to the SEO point of view?

Apart from the web designing point of view, there are a few more things that you should know about Heading Tags.

– Purpose of using Heading Tags

The main purpose of incorporating heading tags in your web page to just categorizing your content with different headings so that your design become more user friendly and people will get a notion about you website more easily by just reading the headings.

Now we know h1 tag is most important tag so  whenever you going to use it for your web page heading just try to make it like that people get an idea about your website just reading your heading. So that h1 tag should be in that way which describes everything about your web page just in one shot.

– Hierarchy

Hierarchy on your web page should be like <h1> comes first which is followed <h2>, <h2> followed by <h3>, <h3> followed by <h4>, <h4> followed by <h5> and <h5> followed by <h6>.  For better SEO of your web page one should have to follow the hierarchy in this way.

– Headings Tags with Keywords

Keywords are first and foremost priority of any SEO Expert. In the matter, we first do the research of best keywords according to the web page and then categorize these keywords into focus keyword, primary keyword, secondary keyword and tertiary keyword. Focus Keyword is always one for the web page. It’s better to include your focus keyword into title, Meta tags and h1 of web page.

– Frequency of Using the Heading Tags especially h1 tag

It is recommended that one should have to use h1 tag per web page because h1 tag should be like a newspaper heading and other content should be structured with subheadings by following the hierarchy of heading tags. Using of subheadings would be depends on the way your content is structured.

H1 Tag In Latest HTML5

Html5 gives a full-flexibility to designers to use H1 tags where they want to use it but they ought to consider the hierarchy of heading tags. In the previous versions of Html, only one h1 tag is allowed to designers to use per web document and what people do that time – they just used h1 tag to wrap the business logo on the web page which is important for any business web page and start the main heading of the web page with the h2 tag. But with the help of updated version of Html i.e. HTML5 which allows designer to have multiple h1 tags on a web page according to the requirements of design.

As I said you can use multiple h1 tags in your web page to categorizing the different section on web page but one question is always raised in your mind that If we use multiple h1 tags on the same web document then which h1 tag would be consider first by Search Engines —- Right???

The answer is it all depends on your web document design- such as you used h1 tag in your header to wrap your web page logo in it and another h1 tag you used it for your web page main heading which describing your web page. Let consider that you also have one more h1 tag for your sidebar – Now what Search Engines do with h1 Tags – As we know Search Engines consider heading tags by hierarchy so the h1 tag which used in a webpage will consider first and then that h1 tag which is used in a sidebar.

Keyword Stuffing- Why You Should Avoid It?

Whenever you get in the process of designing a website- the main thing that troubles every designer is- How to rank it? Well most of us are now familiar with the term “Search Engine Optimization “but still lack proper knowledge about it. In past Black hat techniques in SEO were quite popular, but with time the people have understood the real importance of white hat SEO techniques and know doing black hat SEO will only get them in trouble.

Keyword Stuffing is the practice of shoving your website with as many keywords that you want to get rank on Google. In past stuffing of keywords on WebPages worked quite well and people can easily control their page ranking on SERP’s.  No matter what content is present on the page, back then keywords alone can boost up the ranking of sites that content won’t do.

Well, the past is in the past and Black hat SEO techniques like “Keyword Stuffing” is been banned by Google now. Naturally this thing leads to bad means ‘very bad’ user experience because no one want to spend time on website that just reads “ Buy LED lights” 100’s of time. While doing SEO most of us don’t know that indirectly they are leaning on Keyword stuffing because we tend to use one target keyword on several pages. Here is a general overview of How to Vary Keyword Usage while optimizing your page.

You can use multiple keywords on 1 page but, except they’re very closely related, it can be a difficult task to do. The best approach is to have 1 main keyword target for each page, and then to also target variations of that keyword with that same page.

If the only dissimilarity between keywords is the order of the words, a minor word (a, an, in, on, to, etc.) or plurality (s, ies, etc.), then you can target those keywords on the same page as numerous main keyword targets, as Google recognizes each of those variations as nearly the same.

If you want to rank a page on your site for “SEO Company Manchester”, you could try and rank the same page for,

– Manchester SEO company

– SEO company in Manchester

– SEO companies in Manchester

– SEO firms Manchester

– Best SEO experts Manchester

– SEO services Manchester

You can use these variations of the main keyword at different place like:

• Page Title- Manchester SEO company
• H1 Tag- SEO company in Manchester
• Body Content- SEO firms Manchester
• Image Tag- Best SEO experts Manchester
• Meta Description – SEO services Manchester

That would be preferable to using the main target keyword (i.e. ‘SEO Company Manchester ‘) in the page title,  body content ,  h1 tag, body content,  image tag and Meta description. As well as reducing the risk of, and consequence for, over-optimizing for ‘SEO Company Manchester’, it improves your rankings for those keyword variations that you use. So, not only is it not compulsory to use the exact keyword frequently, it’s actually more advantageous for you not to do so.